Job Description

Key Responsibilities

1. Campaign Management

Oversee the planning and execution of social media marketing campaigns for various clients. Ensure campaigns align with client goals and adhere to brand guidelines.

2. Execution of Campaigns

Implement strategies to drive client growth and achieve digital marketing platform targets. Continuously optimize campaign performance to maximize ROI.

3. Client Servicing

Serve as the primary point of contact for clients, ensuring effective communication and satisfaction. Build and maintain strong, long-term client relationships.

4. Digital Marketing Strategy & Account Management

Develop and execute tailored digital marketing strategies for each client. Manage client accounts, including content scheduling, performance tracking, and reporting.

5. Influencer & Performance Marketing Coordination

Identify and collaborate with influencers to enhance campaign reach and impact. Work closely with performance marketing teams to execute and optimize campaigns.

6. Shoot Management

Plan and manage photoshoots or video shoots, ensuring high-quality output and timely delivery. Coordinate with creative and production teams to meet client expectations.

7. Trend Monitoring and Innovation

Stay updated on the latest social media trends, algorithms, and platform updates. Incorporate innovative strategies and ideas to keep campaigns fresh and engaging.

8. Data Analysis and Reporting

Analyze campaign performance metrics and present actionable insights to clients. Create detailed reports highlighting ROI, engagement rates, and overall success of campaigns.

9. Budget Management

Plan and allocate campaign budgets effectively across various platforms. Ensure cost-efficiency while maximizing campaign impact.

10. Team Collaboration

Coordinate with design, content, and creative teams to ensure cohesive campaign execution. Facilitate smooth communication and collaboration among internal teams and external stakeholders.

Required Skills and Qualifications

Experience:

Proven experience of at least 2 years in social media marketing campaign management or a related field.

Expertise:

Strong understanding of digital marketing platforms, tools, and performance metrics.

Communication:

Excellent communication and interpersonal skills for client servicing.

Multitasking:

Ability to manage multiple campaigns simultaneously and meet deadlines.

Specialized Knowledge:

Experience with influencer marketing, performance marketing, and planning and executing shoots.

Analytical Skills:

Proficiency in campaign data analysis and reporting.

Creative Skills:

Familiarity with creating mood boards and incorporating innovative ideas into campaigns.
Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

Panjim, Goa: Reliably commute or willing to relocate with an employer-provided relocation package (Required)
Application Question(s):

How soon would you be able to join, considering your notice period? Do you have any prior experience handling social media accounts of any casino brand or hospitality brand? Whats is your current CTC & Expected CTC? Please attach your portfolio link, including the campaigns you have executed?
Experience:

Campaign Manager / Social Media Management: 2 years (Required)
Work Location: In person