Job Description

As campaign manager, you will be responsible for marketing campaigns for 'Medgami'. The campaign manager's duties will include briefing external agencies, monitoring & assessing campaigns & measuring the ROI of campaigns. You will work closely with the Marketing Manager on managing spend & schedules. You will ensure that the objectives defined by the marketing head are achieved by performing the following key activities:

Ideating, planning & implementing campaigns to increase the engagement of users on the web & app platform for different content types.

Building physical campaign strategies & ensuring error-free branding collaterals.

Creating digital nudge strategies & monitor, improvising across channels like WhatsApp, push notifications, emails, SMS, etc.

Continuously assess & report on the results of campaigns & implement improvements where necessary.

Create & monitor integrated reports to measure campaign success across channels & align internally with the necessary changes.

Work with Key Account Managers to revise & optimize influencers' engagement strategy.

CANDIDATE REQUIREMENTS

Bachelor's degree in communication, digital marketing or related fields

Preferably having 2-3 years' validated healthcare marketing/campaign experience

Hands-on experience with marketing automation tools like:

CleverTap MoEngage WebEngage Braze OneSignal (for push) Firebase Cloud Messaging (FCM) Experience with WhatsApp marketing platforms like: Gupshup, WATI, Interakt, Twilio, or Zoko Email marketing proficiency using tools like: Mailchimp, Sendgrid, Netcore, Mailmodo, or HubSpot Working knowledge of push notifications, in-app messages, and dynamic user segmentation Strong understanding of user lifecycle campaigns, funnel drop-off triggers, and journey flows
In-depth knowledge of running B2B & B2C campaigns

Customer-oriented mindset & ability to understand customer requirements

Proficient in oral & written language & communication skills

Strong problem-solving skills & analytical capability

Ability to successfully manage multiple campaigns at a time

Job Type: Full-time

Pay: ?57,773.03 - ?500,000.00 per month

Benefits:

Health insurance Paid time off Provident Fund
Work Location: In person