Job Description

Position Overview

We are seeking a results-driven

Digital Ads Campaign Manager

to plan, execute, and optimize online advertising campaigns across multiple platforms. The ideal candidate should have strong analytical skills, hands-on experience with paid media platforms, and the ability to deliver high-performance campaigns aligned with business goals.

Key Responsibilities1. Campaign Planning & Strategy

Develop performance-driven advertising strategies for lead generation, sales, brand awareness, and engagement. Identify target audiences, campaign objectives, bidding strategies, and ad formats. Collaborate with internal teams (content, design, product, sales) to plan campaign assets.

2. Campaign Execution

Set up and manage digital ads across platforms such as: Google Ads (Search, Display, Video, Performance Max) Meta Ads (Facebook & Instagram) LinkedIn Ads YouTube Ads Programmatic platforms (if applicable) Create ad groups, select keywords, manage audiences, and configure tracking.

3. Optimization & Performance Management

Monitor campaign performance and optimize for metrics like CPC, CPA, ROAS, CTR, conversions, and quality score. Conduct A/B testing for ad creatives, audience groups, landing pages, and bidding strategies. Implement retargeting and remarketing strategies to improve conversions.

4. Analytics & Reporting

Track and analyze campaign data using analytics tools such as GA4, Google Data Studio, Ads Manager dashboards, and CRM platforms. Prepare weekly/monthly performance reports with insights and recommendations. Identify trends, patterns, and opportunities for scaling campaigns.

5. Budget & ROI Management

Manage daily, weekly, and monthly ad budgets efficiently. Forecast ad performance and ensure campaigns stay within budget. Maximize ROI through cost optimization and targeting refinement.

6. Coordination & Collaboration

Work with creative teams to develop effective ad creatives and copy. Collaborate with product or sales teams to align marketing goals with business objectives. Coordinate with external agencies or vendors when necessary.

7. Compliance & Best Practices

Stay updated with platform algorithm changes, new ad formats, and industry trends. Ensure compliance with ad policies across digital platforms. Maintain quality standards in campaign structure and implementation.

Qualifications & Requirements

Bachelor's degree in Marketing, Digital Marketing, Business, or related field. 2-5 years of experience in digital advertising or performance marketing. Proficiency in Google Ads, Meta Ads Manager, and LinkedIn Ads. Strong understanding of digital marketing funnels, tracking, and conversion optimization. Experience with Google Analytics (GA4), tag management, and tracking tools. Excellent analytical, numerical, and problem-solving skills. Ability to manage multiple campaigns simultaneously. Certification in Google Ads or Meta Blueprint is a plus.

Key Competencies

Data-driven decision-making Campaign optimization Analytical thinking Creativity & ad quality focus Time & project management Attention to detail Collaboration & communication
Job Type: Full-time

Pay: ?25,000.00 - ?30,000.00 per month

Work Location: In person