Campaign Management Lead | 9 To 12 Years | Mumbai

Year Mumbai, Maharashtra, India

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Work with key stakeholders in sales teams, service lines, research and innovation, next core areas and world class centers to craft lead generation campaigns.
Define the right mix of inbound and outbound campaigns.
Collaborate with various members of the marketing team to work on key paid social and ad campaigns.
Strategize and execute high impact marketing campaigns in coordination with sales and business teams.
Develop both inbound and outbound tactics to maximize visibility and generation of quality leads.
These tactics can include digital / social media campaigns, webinars, inside sales, content syndication, emailing campaigns, tradeshows, client events, etc.
Develop as necessary Account Based Marketing or focused industry segment programs.
Define inside sales strategy and targets in coordination with sales and business leaders.

Primary Skills

Ensure lead generation targets are met – for leads, opportunities and raw funnel.
Have good working knowledge of tools like Pardot, SFDC and Sales Loft.

Secondary Skills

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