Job Description

Develop and implement campaign strategies to improve in-app conversions for the lending journey. Create targeted push notification campaigns to drive user engagement and conversions. Utilize WhatsApp as a communication channel to reach and engage with our users effectively. Design and execute in-app campaigns to promote key features and drive user actions. Collaborate with cross-functional teams including marketing, product, and design to align campaign objectives with business goals. In-depth data analysis to develop actionable insights and recommendations for campaigns. Provide ongoing actionable insights into campaign performance to relevant stakeholders. Design, Execute, and Maintain ROI-Focused campaigns journeys on Clevertap. Measure, test, and optimize results. Build new and creative initiatives with content creative team. Perform keyword research to find high-converting keywords. Must learn new marketing channels. Qualifications Well versed with any one of the Customer Engagement Platform like Clevertap, Moengage, etc. Strong communication skills in English (written and verbal). University degree with an emphasis in Management, Marketing, Advertising or Business. Confidence in the analysis of number-based reports and experience in MS Office (esp. Excel). An exceptional eye for detail, analytical and ability to solve problems given the fast-paced nature of our division, and the aptitude to multi-task. An organized approach and a real team player who is willing to roll up sleeves. Good to have : working experience with BI tools (Clevertap, Amplitude, Appsflyer) From the Founders Desk: As founders, we take a great deal of pride in how far Jar has come as a company, not just in terms of the product and service we have built, but because of the many incredible people who have trusted us and joined us on our journey. At Jar, were working on solutions that could positively impact over 400 million Indians who find themselves stalled on their financial journey. Its not something we can solve alone; it takes the collective effort and innovation of a great number of people to do that. Its only natural, then, that we look for problem solvers and collaborators, people who fail fast, learn just as quickly from those failures and boldly offer unconventional insight and perspective when faced with challenges. We know that the next great idea can come from anyone and we strive to foster the kind of environment where those ideas get carried to execution without losing their greatness. No matter what their stint at Jar was like, we want our team to look back on it and feel like they learned, grew and succeeded, just as Jar did. If that sounds a little scary, a little difficult, but also interesting and exciting, then youll probably fit right in.

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