Job Description

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Associate
Qualifications:Any Graduation
Years of Experience:1-3 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Songxe2x80x94 all powered by the worldxe2x80x99s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? We are seeking a highly skilled and detail-oriented Ad Operations Specialist to join our dynamic team. The ideal candidate will be responsible for managing and optimizing the delivery of digital advertising campaigns, ensuring smooth execution, and maintaining the quality and performance of digital ad operations. The role requires a strong understanding of digital advertising platforms, analytics, and the ability to troubleshoot issues effectively. 1. Campaign Management: o Set up, monitor, and optimize digital ad campaigns across various platforms/products (display, video, social media, etc.). o Ensure proper targeting, scheduling, and creative deployment for optimal campaign delivery. o Manage creative assets and ad trafficking, ensuring the correct formats and specifications are used. o Work closely with the client and provide analytical/campaign reports, track KPIs, and optimize campaigns based on performance metrics. o Troubleshoot and resolve campaign issues related to delivery, tracking, and ad quality. 2. Technical Setup & Troubleshooting: o Perform ad trafficking tasks, ensuring that all campaigns are set up properly and execute without errors. o Troubleshoot technical issues, such as discrepancies in reporting, creative issues, or campaign performance problems. o Coordinate with vendors or partners to resolve any issues impacting campaign delivery. 3. Client Servicing: o Collaborate with account managers/clients, and internal teams to align campaign objectives with ad execution. o Communicate with Internal & External teams to ensure a smooth campaign delivery takes place. o Excellent written and verbal communication skills for internal and client-facing interactions o Good at articulating the problems/challenges in simple words o Proactive in identifying issues/challenges and use the technical knowledge to suggest solutions
What are we looking for? 4. Reporting & Analysis: o Create campaign performance reports and actionable insights to clients and stakeholders. o Help with the analysis of campaign data to identify trends, opportunities, and areas for improvement. 5. Platform Expertise: o Stay up to date with the latest trends and updates in digital advertising platforms (Google Ad Manager, Magnite, etc) o Maintain expert knowledge of ad-serving technologies, tracking methods, and optimization tools 6. Quality Assurance: Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. Qualifications & Skills: xe2x80xa2 Education: Bachelorxe2x80x99s degree or Preferred in Marketing, Advertising or related field. xe2x80xa2 Experience: 2-3 years of experience in Campaign Management or Ad Operations or Digital marketing. xe2x80xa2 Technical Skills: Familiarity with ad-serving platforms (DoubleClick, Sizmek, Google Ad Manager, etc.) and analytics tools (Google Analytics, Magnite, Tableau, etc). xe2x80xa2 Attention to Detail: Strong ability to manage and optimize campaigns with a focus on precision and accuracy. xe2x80xa2 Analytical Mindset: Strong data analysis skills and comfort with numbers to make informed decisions. xe2x80xa2 Communication Skills: Excellent written and verbal communication skills for internal and client-facing interactions. xe2x80xa2 Problem-Solving: Ability to troubleshoot and resolve issues in a timely and efficient manner
Roles and Responsibilities: xe2x80xa2In this role you are required to do analysis and solving of lower-complexity problems xe2x80xa2 Your day to day interaction is with peers within Accenture before updating supervisors xe2x80xa2 In this role you may have limited exposure with clients and/or Accenture management xe2x80xa2 You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments xe2x80xa2 The decisions you make impact your own work and may impact the work of others xe2x80xa2 You will be an individual contributor as a part of a team, with a focused scope of work xe2x80xa2 Please note that this role may require you to work in rotational shifts xe2x80xa2Preferred Skills: xe2x80xa2 Experience in Video, Audio, Mobile, or Display advertising. xe2x80xa2 Knowledge in Microsoft Excel is must. xe2x80xa2 Excellent written and verbal communication skills for internal and client-facing interactions. xe2x80xa2 Experience with programmatic advertising and RTB (Real-Time Bidding) will be a plus point. Work Environment: xe2x80xa2 Working with dynamic team. xe2x80xa2 Work from office or Hybrid depending on project requirements xe2x80xa2 The role involves working in night shift catering to US client with 5-day work schedule with weekly 2 days week offxe2x80x99s
Any Graduation
About Accenture We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our peoplexe2x80x99s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. Wexe2x80x99re proud to be consistently recognized as one of the Worldxe2x80x99s Best Workplacesxe2x84xa2.Join Accenture to work at the heart of change.
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