Job Description

Skill required:

Marketing Operations - Salesforce Marketing Cloud

Designation:

Campaign Management Analyst

Qualifications:

Any Graduation

Years of Experience:

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Design, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts.

What are we looking for?

oSalesforce Marketing Cloud Expertise: In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC. oCampaign Management: Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations. oBest Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing. oProblem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution. oCollaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. oAttention to Detail: A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment. o

Roles and Responsibilities:

Campaign Planning and Requirements Gathering: oCollaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) oAssist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. oProvide guidance on leveraging SFMC capabilities to achieve campaign goals effectively. SFMC Configuration and Development: oConfigure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution. oBuild and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization. oCreate and manage automated journeys, including welcome series, nurture campaigns, and triggered communications. Campaign Execution and Management: oSet up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using SFMC tools. oCreate Cloud pages within SFMC tool as per brief provided. oEnsure accurate targeting and segmentation of campaign audiences. oMonitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders. oConduct A/B testing and optimization to improve campaign effectiveness and customer experience. oTroubleshoot and resolve any technical issues related to campaign execution. Work Orchestration and Data hygiene: oFully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders. oAdhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. oComplete all required reports so that accurate numbers are reported to both client and leadership.




Any Graduation