Job Description

About the Role

------------------


We are looking for a dynamic and creative

Product/Platform Marketing Manager (PPM)

to drive demand generation, content development, and go-to-market execution across CloudAngles' product suite -- including CloudOptimax, QAngles, mLangles, TestingAIde, Dangles, and more.
This role is ideal for someone with a strong B2B tech marketing mindset and the ability to translate platform capabilities into compelling customer value.

Key Responsibilities

------------------------

1. Marketing Qualified Leads (MQLs)

Execute targeted demand-generation campaigns to drive high-quality MQLs. Collaborate with sales teams to refine MQL definitions and lead nurturing workflows. Track, measure, and report lead-to-opportunity conversion metrics.

2. Content Development

Research, draft, and publish whitepapers, case studies, blogs, and thought-leadership material. Create use-case-driven demo scripts and collateral tailored to buyer personas (CIOs, CTOs, QA Managers, Data Scientists, etc.). Develop LinkedIn campaigns, email content, event collaterals, and sales outreach copy.

3. Go-To-Market (GTM) Execution

Contribute to GTM plans for product launches and new feature rollouts. Build persona-aligned sales decks and pitch assets for industries such as Pharma, BFSI, Manufacturing, and more. Work closely with product and engineering teams to ensure messaging aligns with market needs.

4. Sales Enablement

Provide sales teams with battle cards, pitch decks, demo narratives, and competitive intelligence. Participate in customer conversations to support platform storytelling and articulate business value. Translate product capabilities into impact-driven outcomes that influence client decisions.

5. Event & Campaign Support

Support the execution of webinars, LinkedIn Lives, industry events (e.g., Q2B, FinOps expos), and product showcases. Manage marketing automation tools such as Apollo, ActiveCampaign, and LinkedIn Ads for lead outreach and engagement. Monitor campaign ROI and optimize strategies for improved conversions.

Core Skills

---------------

Strong B2B SaaS/technology marketing orientation with a sales-driven approach. Proficiency in creating structured content: whitepapers, case studies, blog articles, and pitch decks. Hands-on exposure to MarTech/CRM tools (HubSpot, Apollo, LinkedIn Sales Navigator, GA4, etc.). Foundational understanding of cloud, AI/ML, data platforms, and quantum technologies (training will be provided). Analytical mindset with the ability to interpret funnel metrics and campaign performance. Excellent written, verbal, and presentation communication skills.

Role Expectations

---------------------

Deliver a consistent flow of high-quality MQLs contributing to pipeline growth. Build a strong repository of persona-based content (blogs, demos, whitepapers). Support measurable uplift in customer conversions through compelling marketing assets. Maintain strong collaboration with sales teams and receive positive feedback on enablement materials. * Demonstrate ownership of end-to-end platform marketing initiatives.