Job Description

#

:

ScholartudeTech

is looking for a CRM Executive to help shape and execute smart, data-driven marketing strategies that increase student engagement, improve retention, and build long-term loyalty. You'll be responsible for creating and optimizing multi-channel communication campaigns--including Push, WhatsApp, Email, SMS, In-App, and RCS--while partnering with different teams to deliver measurable growth and a seamless learning experience.

#

Job Responsibilities:

Multi-Channel CRM Campaigns:

Design, launch, and continually improve targeted campaigns across Push notifications, WhatsApp, Email, SMS, In-App messaging, and RCS using tools such as WebEngage.

Analytics & Performance Tracking:

Monitor campaign metrics, track KPIs, and convert data into actionable insights to boost user activity and minimize drop-offs.

Audience Segmentation:

Identify and group different student and parent segments to deliver personalized learning journeys and marketing automation flows.

Team Collaboration:

Work closely with Content, Product, Academic, and Creative teams to craft impactful communication that drives conversions and engagement.

Innovation & Growth:

Experiment with new CRM capabilities, create automated journeys and relays, and support strategic partnerships to scale retention and growth.

Market & User Research:

Engage with learners and educators to understand their preferences and uncover opportunities for enhancing the overall user experience.

#

Required Skills & Qualifications:

Bachelor's degree (technical background is a plus, but not required). 1-6 years of experience in CRM or digital marketing; experience in EdTech will be an advantage. Familiar with CRM and marketing automation platforms like WebEngage. Strong analytical abilities and proficiency in Excel/Google Sheets for performance tracking. Excellent written and verbal communication skills. Tech-savvy and quick to learn new platforms or tools. Strategic mindset with the ability to plan and execute campaigns independently and work collaboratively across teams.

#

Perks & Benefits:

Opportunity to work with leaders in the EdTech industry and contribute to meaningful learning solutions. Flexible, collaborative work culture that values ownership and creativity. Hands-on exposure to full product lifecycles, from strategy to execution. Learn and implement advanced CRM automation and data-driven marketing tactics. A fast-paced, growth-oriented environment that encourages continuous learning and professional development.

Job Overview

Location:

Nagpur

Job Type:

Full Time

Salary:

AS PER MARKET STANDARDS

Experience:

01 To 06 Years

Age Criteria:

Below 35 Years

Education:

Bachelor's Degree

Language:

English, Hindi, Marathi

BYOD Policy:

Please Bring Your Own Device (laptop) & Mobile For Smooth Operations.

Vehicle Policy:

Own Vehicle Is Mandatory For Operations.

Work Mode:

On-site