Job Description

The Business Development Executive (BDE) and Medical Representative (MR) will be

responsible for driving Alopa's growth by:

? Building and nurturing long-term doctor and clinic relationships

? Driving sales of priority SKUs through structured engagement

? Executing targeted marketing and outreach activities

? Owning territory-specific accountabilities across sales performance, relationship

management, and brand presence

? MRs are responsible for building strong relationships with doctors and clinics, driving

sales of priority products, and expanding our presence across assigned territories

This is a field-based role that requires active market engagement and performance-driven

execution aligned with the company's innovative compensation model.

Key Responsibilities & Deliverables:

1. Market Research & Opportunity Identification

? Map key Ayurvedic doctors, clinics, stockists, and super-stockists within territory

? Analyze local market potential and competitive landscape regularly

? Identify new business opportunities and untapped customer segments

2. Lead Generation & Business Development

? Generate new leads through clinic visits, referrals, events, and digital platforms

? Qualify leads and prioritize them in alignment with Alopa's product strategy

? Maintain an updated lead funnel and regularly follow up to maximize conversion

? Conduct regular doctor visits to present, detail, and promote Alopa's Ayurvedic products

3. Doctor & Distributor Relationship Management

? Build and sustain trust-based relationships with doctors, clinics, stockists, and retailers

? Conduct doctor visits, product detailing, sampling, and demonstrations effectively

? Execute prescription generation initiatives and track repeat ordering behavior

? Build long-term, trust-based relationships to drive prescriptions and repeat usage

4. Territory Sales Execution & Target Achievement

? Achieve monthly, quarterly, and annual sales targets (revenue, order volume, priority

SKUs)

? Maintain full accountability for the sales performance of the assigned territory

? Manage order placement, payment collection coordination, and inventory planning with

stockists

5. Marketing, Branding & Outreach Support

? Plan and execute doctor engagement programs, CMEs, clinic events, and WhatsApp

group outreach

? Support marketing activities including flyer distribution, competitive sampling, and event

participation

? Provide on-ground feedback for product performance and marketing collateral

effectiveness

6. Reporting, Compliance & CRM Discipline

? Ensure timely daily updates via Alopa's Sales Tracker (Google Form/App/CRM system)

? Submit accurate reports on doctor visits, sample distribution, orders taken, and expense

claims

? Participate in monthly performance reviews and contribute to continuous improvement

discussions

Skills & Competencies Required

? Excellent communication, interpersonal, and relationship-building skills

? Territory management and ownership mindset

? Self-motivated, disciplined, and target-driven

? Ability to plan and execute structured doctor engagement strategies

? Problem-solving approach with attention to detail

? Familiarity with CRM tools and basic MS Office / Google Workspace (preferred)

Knowledge Required

? Good understanding of Ayurveda or healthcare product sales (preferred but not

mandatory)

? Sales principles, negotiation tactics, and lead qualification strategies

? Market analysis and competitor tracking

? Doctor detailing and prescription generation processes

Qualifications & Experience

? Minimum 1 to 3+ years of proven experience in business development, medical sales,

FMCG, Pharma, Ayurvedic products, or wellness industry

? Bachelor's degree in Business Administration, Marketing, Life Sciences, Ayurveda, or

related fields is preferred but not mandatory. Incomplete education or dropouts with

relevant experience are most welcome to apply

? Basic working knowledge of CRM tools, MS Excel/Google Sheets, and mobile reporting

systems

? Ability to troubleshoot field challenges, adjust plans, and maintain a solutions-oriented

approach

? Self-driven and disciplined with a high sense of accountability

? Passion for holistic wellness, Ayurveda, and natural healthcare solutions

? Ability to work independently with minimal supervision, yet collaborate effectively with the team

? Positive attitude, willingness to learn, and openness to feedback

? Resilient, adaptable to changing targets and environments

? Comfort with organizing small-scale CMEs, WhatsApp group management, flyer

distribution, and product promotion activities.

? Languages: English, Kannada, Hindi mandatory Why Join Alopa Herbal Healthcare?

? Transparent compensation model with career growth

? Respectful and safe work environment

? Opportunity to work with a purpose-driven brand in the wellness sector

? Ownership of your territory with freedom to innovate and grow

? Recognition through leaderboards, awards, and growth pathways

Additional Information

? Schedule: Day shift, including fieldwork and clinic visits

? Travel: Required within the assigned territory (local transportation reimbursed as per

policy)

? Open Positions: 5+

Keys to Success: Hard Worker, Self-starter, Planning, Relationship Building, Negotiation Skills.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person