Job Description

: Business Lead - Xpand (Premium Interiors)

Company:

Interiors by DeX

Location:

Chennai

Experience:

4-8 years (Interior Design with Premium Sales Exposure)

Reporting To:

Business Head / Founder

Team Size:

3 Designers (1 Design Team Leader + 2 Lead Designers)

Role Summary

The

Business Lead - Xpand

is a senior leadership role responsible for driving

high-value sales conversions and timely push to production

for premium residential interior projects ranging from

?10-50 Lakhs

.

This role acts as the

single point of accountability

from lead allocation through sales closure, design finalisation, and production push. The Business Lead manages a senior design team, leads high-stakes client interactions, drives negotiations and closures, and ensures predictable revenue flow and execution readiness.

Monthly Business Responsibility:

?90 Lakhs - Sales Conversion

?60 Lakhs - Push to Production (PO Release)

This role is critical to maintaining premium design standards, superior client experience, revenue predictability, and execution timelines for Xpand (Premium) projects.

Key Objectives (KRAs)

Achieve

?90 Lakhs

in monthly sales conversion Push

?60 Lakhs

worth of projects into production monthly Close high-value premium clients within controlled timelines Ensure efficient utilisation of senior design resources Maintain strict adherence to premium scope, pricing, and quality benchmarks

Roles & Responsibilities1. Lead Ownership & Sales Management

Receive qualified premium leads from the sales pipeline Own the lead lifecycle end-to-end, from allocation to closure Decide lead handling strategy: Personally handle key/high-value client discussions, or Route leads through the Design Team Leader / Lead Designers Guide the team on: Client requirement understanding Budget and feasibility alignment Premium scope and design intent communication Lead negotiations, pricing discussions, and final closures Maintain a clean, realistic, and high-quality sales pipeline Achieve sales targets through direct contribution and team performance

2. Team Leadership & Performance Management

Manage a team of: 1 Design Team Leader 2 Lead Designers Allocate leads strategically across the team Drive individual designer targets:

?30 Lakhs sales conversion per designer

?20 Lakhs PO per designer

Monitor and review: Active lead count per designer Conversion ratios Closure and design timelines Coach designers on: Premium client communication Design presentation and storytelling Managing client expectations and objections Conduct regular performance reviews to ensure timely target achievement

3. Design Coordination & Push to Production

Ensure closed projects are promptly assigned and driven through the design team Maintain design quality standards: Premium detailing and aesthetics Alignment with approved budgets and scope Execution feasibility Drive timely design freeze and ensure: BOQs are finalised accurately POs are released without delays Push projects into production efficiently to meet PO targets

4. Timelines, Quality & Client Experience

Maintain structured and predictable sales and design timelines Minimise rework through clear requirement and scope freezing Ensure: Smooth transition from sales to execution High-touch, premium client experience Balance between design excellence and delivery timelines

5. Process, Reporting & Coordination

Coordinate closely with: Design team Production team Execution team Ensure seamless project handover with complete documentation Track and report: Lead stages Sales conversion status Design progress Production push / PO status Proactively flag risks, delays, or dependency issues

Performance Metrics (KPIs)

Monthly sales conversion achieved Monthly projects pushed to production Lead-to-sales conversion ratio Average sales cycle duration Design-to-PO turnaround time Designer-wise performance metrics Premium client satisfaction scores

Required Skills & Competencies

Strong expertise in premium interior sales and design Excellent negotiation and high-value client-handling skills Proven people and team leadership capability Strong commercial acumen and pricing understanding Process-driven with strong execution focus Ability to perform under revenue pressure with accountability

Ideal Candidate Profile

Senior interior designer with strong premium sales exposure Experience handling

?10-50 Lakhs

residential interior projects Proven ability to manage and scale senior design teams Comfortable owning revenue targets and business outcomes Decisive, organised, and closure-oriented leader
Job Type: Full-time

Pay: ₹65,000.00 - ₹75,000.00 per month

Work Location: In person