Job Description

Business Head - Sales - FMCG - 15+ Years- Hubli/Vijayawada
Location: Vijayawada,
We are seeking a seasoned sales leader with 12 - 15 years of FMCG experience, including at least 10 years in supervisory roles and 5 years in middle management. This role offers an opportunity to drive growth, shape strategy, and deliver strong performance in a fast-moving consumer environment.
Your Future Employer: is a market-leading, fast-growing FMCG foods & beverages organization
Responsibilities:

• Directing regional sales & business development to deliver coverage, distribution and display objectives as per the business plan.
• Setting brand/pack sales targets and breaking them down geographically into daily/weekly/monthly plans.
• Co-ordinating sales territories and optimizing GT channel execution across grocers, convenience stores, eateries, bakeries, transport hubs, and entertainment outlets.
• Building capability by implementing a training calendar and ensuring thorough induction for all sales team members.
• Partnering with marketing to execute brand/activation calendars as per ASP.
• Analyzing secondary sales to control inventory, forecasting sales/stock accurately, and aligning with logistics.
• Reviewing financials with accounts to achieve budgeted topline and profitability; reporting progress weekly/monthly/quarterly/annually.

Requirements:

• 12 - 15 years of FMCG experience with 10+ years supervisory and 5+ years in middle management.
• MBA preferred (or graduate with strong track record).
• Proven team leadership in coverage/mass distribution and territory management.
• Deep knowledge of local FMCG market dynamics and traditional trade.
• Mandatory background: FMCG foods or beverages only (shortlisting is restricted to this industry).

What's in it for you?

• High ownership to shape GT strategy, distribution design, and sales capability.
• Senior leadership visibility with a clear path to larger P&L responsibility.
• Strong performance-linked rewards in a fast-scaling category.

Reach us: If this role aligns with your career, email your CV for a confidential discussion: .
Disclaimer: Crescendo Global specializes in senior to C-level niche recruitment and is committed to an inclusive hiring experience without discrimination based on race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability.
Note: We receive many applications daily; if you don't hear from us within one week, please assume your profile was not shortlisted. Your patience is appreciated.
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Profile Keywords: Crescendo Global, Business Manager, Sales, General Trade, FMCG Food & Beverage, Traditional Trade, Distribution, Territory Management, Channel Sales, Sales Forecasting, Inventory Control, Key Accounts, GTM Strategy, Team Leadership, C&F Operations, Sales Analytics, Activation Calendar