Job Description

:
This role is for one of the Weekday's clients
Min Experience: 10 years
Location: Mumbai
JobType: full-time
We are seeking a visionary and results-oriented Business Head to lead the development of a new B2B marketing solutions vertical for the alcoholic beverages industry in India. This is a leadership position with full P&L responsibility, ideal for a dynamic professional with deep industry expertise across sales, marketing, and distribution.
The successful candidate will be responsible for building this vertical from the ground up-transforming an existing consumer-facing content platform into a thriving B2B solutions agency.
Requirements:
Key Responsibilities:
Strategic Leadership & Business Transformation

• Define and execute the overall strategy for transitioning a B2C content platform into a scalable B2B marketing solutions business.
• Establish differentiated B2B offerings tailored to the unique needs of alcoholic beverage brands operating in India.
• Position the company as a strategic thought leader and trusted advisor in this domain.

P&L Ownership & Financial Performance

• Lead end-to-end financial management for the B2B unit, including budgeting, forecasting, and profitability.
• Drive revenue growth while optimizing operational efficiency and achieving margin targets.

Sales & Business Development

• Personally lead B2B sales efforts, establishing high-impact client relationships with marketing heads and brand decision-makers.
• Expand the pipeline through consultative selling, building strategic partnerships, and securing long-term engagements.
• Oversee proposal development and negotiate contracts to close high-value deals.

B2B Marketing & Communications

• Develop the go-to-market plan for the B2B vertical, incorporating digital outreach, PR, event participation, and brand storytelling.
• Guide the production of compelling marketing assets, sales decks, and case studies that showcase service impact.
• Ensure the current consumer brand aligns with the new B2B positioning.

Consulting & Market Entry Support

• Advise international brands on their India market strategy including regulatory guidance, distribution planning, and consumer behavior insights.
• Maintain a strong network of contacts across India's alcoholic beverage distribution landscape.

Team Leadership

• Build and lead a high-performing cross-functional team across sales, client servicing, strategy, and project execution.
• Set performance benchmarks, foster a collaborative culture, and develop talent within the organization.

Operational Excellence

• Streamline processes for delivery of experiential campaigns, brand partnerships, community-building efforts, and IP creation.
• Ensure high standards of project delivery, client satisfaction, and operational scalability.

Candidate Profile:
Must-Haves:

• 10-15 years of experience in the Indian alcoholic beverages industry.
• Proven success in leading business units with full P&L ownership.
• Deep understanding of sales, marketing, and distribution within the sector.
• Strong experience in B2B business development with a focus on service-led solutions.
• A strategic thinker and executor with the ability to translate vision into action.
• Demonstrated excellence in team leadership, stakeholder management, and client relationships.
• Passion for innovation, brand building, and new business creation.
• Outstanding communication and negotiation skills.
• Sound understanding of experiential marketing, brand alliances, and industry best practices.
• Familiarity with regulatory dynamics in the alcohol sector in India.
• MBA or equivalent from a top-tier institution (preferred).

Preferred:

• Prior leadership role at a marketing agency or consulting firm focused on premium consumer brands.
• Experience launching international beverage brands in India.
• Strong existing relationships with hospitality, luxury, and lifestyle brands.