Job Description

1. Overview:The Business Head of Marketing will be a key member of the leadership team, responsible for developing and executing the overall marketing strategy to drive revenue growth and brand awareness. This role requires a highly strategic and results-oriented individual with proven experience leading and managing marketing teams in a B2B environment. The objective is to build and strengthen brand presence, generate high-quality leads, and ultimately contribute significantly to the company's bottom line.2. Key Responsibilities:Develop and implement comprehensive marketing strategies aligned with overall business objectives.Lead and manage a high-performing marketing team, providing mentorship and guidance.Develop and manage the annual marketing budget, ensuring optimal ROI on all marketing initiatives.Oversee all aspects of the marketing mix, including digital marketing, content marketing, event marketing, and public relations.Analyze market trends and competitor activities to identify opportunities and threats.Develop and implement lead generation strategies to support the sales team.Track key marketing metrics and provide regular reports on performance.Collaborate closely with the sales team to ensure alignment between marketing and sales activities.Build and maintain strong relationships with key stakeholders, including clients, partners, and industry influencers.Develop and maintain a strong brand identity and messaging across all channels.Stay abreast of the latest marketing trends and technologies.3. Technical Skills:Proficiency in marketing automation tools (e.g., HubSpot, Marketo).Experience with CRM systems (e.g., Salesforce).Strong analytical skills, including proficiency in using marketing analytics platforms (e.g., Google Analytics).Expertise in SEO, SEM, and social media marketing.Proficiency in using design software (e.g., Adobe Creative Suite desirable, not mandatory).Experience with marketing budget management and financial reporting.4. Required Qualifications:Bachelor's degree in Marketing, Business Administration, or a related field.MBA or equivalent advanced degree is preferred.Minimum of 8 years of experience in marketing, with at least 5 years in a leadership role.Proven track record of success in developing and executing successful B2B marketing strategies.5. Skills & Experience:Marketing: Deep understanding of the entire marketing landscape, including traditional and digital channels. Proven ability to develop and implement integrated marketing campaigns that drive results.Sales: Strong understanding of the sales process and ability to collaborate effectively with the sales team. Experience in lead nurturing and lead qualification is crucial.B2B Sales: Significant experience in generating leads and closing deals in a B2B environment. Understanding of B2B buyer behavior and decision-making processes is essential.Digital Marketing: Extensive experience with various digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing. Proven ability to leverage digital marketing to generate leads and drive revenue. Data-driven decision making is critical.

Hindustan Recruitment