Job Description

# About this role- What have we achieved so far with the outbound lead generation motion- - We set up our outbound lead generation motion in May '24 with a founding cohort of BDRs working directly with the [Head of Over the past year, we've completed the 0-to-1 journey through two sales cycles, converting high-ACV paying customers sourced by the outbound BDR team.- Our current team of ten BDRs (one now promoted to BD Team Lead) is an integral part of the company and has played a pivotal role in this journey-demonstrating the ability to self-manage and iterate on outreach strategies. They built our current tech stack, messaging, and processes from scratch.- In the first six months, most of our lead generation came through email and LinkedIn. We began cold calling in December '24, and it already contributes to 50%+ of our outbound lead generation. We expect cold calling to account for over 70% of leads at a steady state.- We are a growing team with a 7+ team members in business development. We are looking for folks who are excited to get their hands dirty in a 0 to 1 journey. If you are expecting a fully working playbook that you can execute upon, Zenskar is probably not the right fit for you at this point - You will directly work with the founders.- Outbound sales is a critical to generating meetings with qualified prospects. You will lay the foundation for and execute upon our outbound sales strategy.- The primary objective is to generate leads and setup meetings with qualified prospects by optimizing our outbound sales machinery - iterating on channels, messaging, ICP (ideal customer profile), tooling etc.- Outbound prospecting- Find leads from databases (Apollo, ZoomInfo, Tracxn, Clay, Sales Navigator etc.)- Reach out to them (manual + automated) via different channels (email, LinkedIn, cold calling, etc.) to generate new sales opportunities- Identify the needs of prospects, and build long-term, trusting relationships with to qualify leads as sales opportunities- Iterate to maximize qualified meetings set up- Experiment with different databases- Experiment with messaging, level of personalization, length of sequences etc.- Experiment with channels (email, LinkedIn, cold calls etc.)- Experiment with different types of collateral- Experiment with recipient being targeted - industry, persona, intent signals etc.- Loop in feedback from prospect responses to emails and cold calls to refine messaging further- Inbound follow-ups - Respond to inbound leads and automate follow up communication; iterate on messaging/channels to maximize conversion rate- Run custom campaigns e.g., writing to VCs for intros to their portfolio companies, writing to conference attendees, scraping forums and job descriptions for relevant leads etc.- Owning the CRM: Create and update leads, set up pipelines, email templates, and automations. Fully utilize CRM capabilities to nurture leads and deliver timely and relevant content# Key qualifications- 1+ year of experience working as a business development representative (or other relevant roles) at a - B2B SaaS company- - Solid hustle and entrepreneurial mindset; Thrive under the uncertainty that comes with an early stage setup- Excellent written and oral communication skills- Experience working with CRM, lead databases, sales engagement tools, ChatGPT, etc- Familiarity with CRM systems and proficiency in managing leads, pipelines, and automations- Willingness to get your hands dirty and do the grunt work in the early days- Strong first principles understanding of business fundamentals; Ability to empathize with the end user, and understand their pain points; Ability to understand the product at a granular level- Comfortable working late at night to ensure sufficient overlap with US prospects- - Self-driven individual with high ownership and strong work ethic- Ability to build, manage and motivate a team- Not taking yourself too seriously :)# Compensation- OTE (Fixed + Variable):- INR 10 - 14 lacs- We have hit Product market fit, and are seeing strong demand for our product. If you are an ambitious sales person, you can make significant upside in commissions!# Location- Bangalore (Hybrid) (ref:updazz.com)

Skills Required