Job Description

#

Business Development Relationship Manager (UB-BB-SB-BDRM)

Multiple locations








Department
SOUTH BUSINESS
Job posted on
Jan 09, 2026
Employee Type
Permanent
Experience range (Years)
3 years - 5 years

I.

POSITION DESCRIPTION

JOB TITLE

Business Development Relationship Manager

GRADE

M

DEPARTMENT

Branch Banking

LOCATION

Branch

SUB-DEPARTMENT

Sales

TYPE OF POSITION

Full-time

REPORTS TO

Branch Manager-Branch Banking

REPORTING INTO

NA

II.

ROLE PURPOSE & OBJECTIVE

The incumbent will be primarily responsible to -
Acquire new Priority/HNI customers for liabilities from open market

Plan and execute activities with the objective of acquiring Priority/HNI customers

Digital Adoption- Ensure that all onboarded customers are using our digital banking channels

Ensure that Cross-sell targets assigned are met for Third Party Products such as Life Insurance, General Insurance, Health Insurance, Mutual Funds, SIP etc.

Ensure that other targets assigned such as Forex, Cards are met through NTB customers.

Ensure that Asset cross-sell is done basis target assigned (if applicable in respective branches)

III.

SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

Current Account Numbers- 1

Savings Account Numbers- 6

Current Account Values- 1.5 Lakhs

Savings Account Values- 18 Lakhs

TD Values- 15 Lakhs

TPP- 1 Lakh Premium in Insurance

(Subject to changes basis Management decision)

Current Account Products- Esp Maxima & HNI Products Savings Account Products: - Esp Maxima & HNI Products Fixed Deposits Life Insurance Health Insurance General Insurance Mutual Funds & SIPs

IV.

KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

Meet set targets on liabilities in terms of Priority/HNI open market acquisition & customer conversion via activities

Understand need and acquire Priority/HNI customers who meet the criteria for liability products through either of the below channels:

o Leads generated by branch staff and personal leads
o Activities
o Alternate channels
Maintain the database of the prospects, meet select prospects and manage the relationship thereafter till specified tenure

Digital Adoption- Ensure that all onboarded customers are using our digital banking channels

Ensure that Cross-sell targets assigned are met for Third Party Products such as Life Insurance, General Insurance, Health Insurance, Mutual Funds, SIP etc

Ensure that other targets assigned such as Forex, Cards are met through NTB customers.

Ensure that Asset cross-sell is done basis target assigned (if applicable in respective branches)

Share customer insights/product related feedback with the Sales Manager - Liabilities

Customers

Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services

Reduce customer dormancy and customer attrition by continuous engagement / interaction

Resolve customer queries on all products offered by the bank.

Internal Processes

Guide the customer to fill the 'Account Opening Form'; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents

Strictly adhere & maintain compliance to KYC norms

Drive the usage of alternate channels such as Internet Banking, Mobile Banking, Rewards Program, ATM etc.

Adhere to all laid out Rules, Regulations and Internal procedural guidelines with utmost integrity.

Learning & Performance

Maintain up-to-date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch

Ensure adherence to training man-days/ mandatory training programs for self
Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines

V.

MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

Graduate, preferably in commerce and related streams

Experience

3-5 year experience, preferably in sales

Certifications

AMFI & IRDA Certified

Functional Skills

Basic knowledge on retail banking products

Documentation skills

Process compliance focus

Communication skills: fluent in the local language

Basic knowledge on Competition's offerings

Behavioral Skills

Courteous customer service skills Time Management

Selling skills

Telephonic cold calling skills

Willingness to travel & relocation as per business requirements and career opportunities

Competencies

Planning & Organizing

Driving Execution

Managing Relationships

Customer Focus

VI.

KEY INTERACTIONS

INTERNAL

EXTERNAL

Branch Team - Unsecured Loans Officials; Secured Loans Officials; Operations team

Regional Product & Marketing team

State HR


Customers

PREPARED BY: Sanat

DATE: 21-06-2025

REVIEWED BY:

DATE:

LAST UPDATED BY: TM Team

DATE: 30-06-2025