Job Description

Job Title: Business Development Officer

Role Overview

The Business Development Officer will play a pivotal role in driving institutional growth by strengthening brand visibility, increasing student admissions, and executing high-impact business development initiatives. This role involves strategic planning, multi-channel marketing execution, and close collaboration with academic, admissions, sales, and operations teams. The ideal candidate will be a strategic thinker with strong leadership skills and a proven ability to achieve enrollment and revenue targets.

Key Responsibilities

1. Marketing Strategy & Planning

Develop and implement integrated marketing and business development strategies aligned with institutional goals. Identify new market opportunities, define positioning strategies, and enhance overall brand presence.
2. Campaign Planning & Execution

Plan, execute, and evaluate marketing campaigns across digital platforms, social media, print media, on-ground promotions, and events. Ensure consistency in brand messaging and optimize campaign performance across all channels.
3. Content & Brand Communication

Oversee the creation of marketing collaterals including brochures, website content, blogs, advertisements, and social media creatives. Ensure all communication aligns with the institution's brand voice and effectively engages the target audience.
4. Market Research & Analysis

Conduct market research and competitor analysis to monitor industry trends, student behavior, and emerging opportunities. Use data-driven insights to refine marketing strategies and improve campaign effectiveness.
5. Lead Generation & Admissions Support

Design and implement innovative lead-generation initiatives to increase inquiries and conversions. Support the admissions team by strengthening lead nurturing processes and improving conversion rates.
6. Budgeting & Performance Tracking

Manage marketing budgets efficiently to ensure optimal return on investment (ROI). Monitor key performance indicators (KPIs), prepare performance reports, and recommend actionable improvements.
7. Stakeholder & Relationship Management

Build and maintain strong relationships with students, parents, alumni, educational consultants, and external partners. Collaborate with internal teams to ensure alignment of marketing and business development initiatives.
8. Team Leadership & Coordination

Lead, mentor, and support junior team members, fostering a culture of accountability, innovation, and performance excellence. Ensure seamless coordination within the team and effective cross-functional collaboration.
Qualifications & Skills

Bachelor's or Master's degree in Business Administration, Marketing, or a related field. 2-3 years of experience in business development, sales, or marketing, preferably in the education or EdTech sector. Proven track record of achieving enrollment, revenue, or sales targets. Strong communication, interpersonal, and negotiation skills. Excellent analytical and reporting abilities with a data-driven approach. Self-motivated, result-oriented, and capable of working independently as well as in cross-functional teams. Willingness to travel for marketing initiatives and business expansion activities.
Job Type: Full-time

Pay: ₹25,000.00 - ₹25,500.00 per month

Work Location: In person