Job Description

Core Responsibilities:
1. Market Penetration & Lead Generation
? Conduct daily market visits to identify, engage, and activate new architecture and
interior design firms.
? Build and nurture a pipeline of ongoing and upcoming residential, commercial, and
hospitality projects.
? Generate qualified leads through direct architect outreach, referrals, site visits, and
networking events.
2. Architect Engagement Strategy
? Drive end-to-end relationship development: from first interaction to becoming a
preferred surfaces partner.
? Understand architects' project pipelines, client personas, and material preferences to
position relevant collections.
? Ensure regular, value-added engagement with architect studios through product
updates, mock-ups, and presentations.
3. Business Development Through Specification
? Convert architectural presentations into hard specifications and ensure they translate
into purchase orders via dealers or direct channels.
? Actively follow up with clients and channel partners to track specification-to-order
movement and remove friction in decision cycles.
? Maintain records of all live leads, project specs, and architect feedback in CRM
systems.
4. Presentation & Product Demonstration
? Deliver business-driven presentations, positioning surface solutions as high-
ROI, design-enhancing, and technically superior.
? Use the Mercantile Toolkit to drive decisions on the spot.
? Present product value from a business lens faster approvals, easy customization, better
aesthetics, and brand differentiation.

Skills Required