Business Development Manager - Franchisee Development
Experience:
5 to 8 years of relevant experience working as a BDM or equivalent in a multi-store grocery retail environment using the FOCO and COCO models.
Location:
Hubli, Haveri, Davangere, Shimoga, and overall in Karnataka.
Travel:
Role requires extensive travel.
Note:
Apply only if you have relevant experience in retail expansion under FOFO & COCO models in a multi-store grocery retail environment.
Job Overview:
We are seeking a highly motivated and experienced Business Development Manager and his primary goal is to setup new retail stores across the assigned region and leading a team through
FOFO model (Franchise Owned, Franchisee Operated)
and
COCO model (Company Owned, Company Operated).
He will oversee the operations, sales, and performance of multiple store outlets within the assigned districts of Karnataka. The BDM will ensure stores meet sales targets, maintain operational excellence, and uphold the company's brand standards. This role requires extensive travel within the assigned region.
Key Responsibilities:
Business Expansion & Franchise Development
Identify and develop new business opportunities for FMCG retail expansion under FOFO & COCO models.
Lead end-to-end franchise onboarding, including lead generation, meetings, negotiations, and agreement closure.
Conduct market research to identify high-potential locations and evaluate feasibility under the COCO Model.
Coordinate with legal and finance teams for franchise agreements and documentation.
Store Setup & Organizational Setup:
To set up multiple retail stores and manage daily operations of all the multiple stores across the district, which include Tier-1,2 cities.
Oversee store operations, including inventory management, staff training, and customer service standards.
You will be responsible for hiring the entire sales team and retail store team.
Define team structures for the store, their job roles, KRAs/KPIs and all SOPs from scratch, and driving end-to-end execution.
Operations Management:
Drive sales and profitability targets across all the stores.
Execute on targets: Revenue per store, order volume, customer retention.
Ensure consistent implementation of company policies, visual merchandising standards & brand guidelines
Collaborate with team members to implement promotional strategies.
Monitor store performance through regular visits and audits.
Coordinate with franchise owners, Marketing, HR, Finance, and Logistics teams for smooth store operations.
Relationship Building:
Cultivate & maintain long-term relationships with franchise owners, aligning them with common goals.
Collaborate with store teammates to build customer feedback and enhance customer engagement and loyalty.
Conflict Resolution:
Handle and resolve conflicts or issues of franchise partners.
Maintain smooth and effective communication channels.
Performance Reporting:
Prepare and present comprehensive performance reports to senior management.
Utilize data analytics to monitor and assess the effectiveness of sales initiatives.
Key Requirements:
Experience:
5 to 8 years of relevant experience working as a BDM or equivalent in a multi-store grocery retail environment using the FOFO and COCO models.
Education:
Graduation in any stream and MBA/PGDBM in Sales & Marketing.
Required Skills/Desired Candidate Profile:
Leadership Qualities:
Strong leadership skills with the ability to inspire and motivate the team. Ability to make informed decisions and take responsibility for outcomes.
Adaptability & Resilience:
Ability to adapt to changing market conditions and business needs. Resilience to handle challenges and setbacks effectively.
Strategic Thinking:
Strategic mindset with the ability to plan and execute long-term goals. Innovative approach to problem-solving and process improvement.
Technical Proficiency:
Proficient in all Microsoft Office applications. Analytical & Problem-Solving Skills. Strong analytical and problem-solving abilities.
Communication & Customer Service Skills:
Effective communication skills and exceptional customer service skills.
About company:
Chetan Agro and Foods packaging
company is based out of North Karnataka, India. It has been established to provide services to the society by manufacturing superior-quality, adulteration-free & preservative-free blended masalas, instant ready mixes, traditionally processed flours, and spice powders.
We have started a new business venture
"Chetan Foods"
which is a sister company of Chetan Agro and Foods Packaging. Our objective is to open
multi-store grocery retail setups using the FOCO & COCO model
across Karnataka and in other states.
Website: https://chetanfoods.com/
Job Types: Full-time, Permanent
Pay: ₹500,000.00 - ₹700,000.00 per year
Benefits:
Commuter assistance
Provident Fund
Application Question(s):
Your Current Location?
What's your current CTC?
What's your expected CTC?
Experience:
Franchise Acquisition: 2 years (Required)
Franchise Sales: 2 years (Required)
FMGC retail expansion under FOFO & COCO models: 2 years (Required)
Work Location: In person
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