Once an enterprise account is signed, the BDM takes full ownership of launching the product, nurturing the relationship, expanding its revenue footprint, and ensuring sustained engagement. The BDM is accountable for driving account growth, improving customer retention, and maximizing lifetime value through strategic and operational initiatives.
Key Responsibilities:
- Account Growth & Nurturing Build deep relationships, understand usage patterns, and identify opportunities for expansion
- Customer Retention & Satisfaction Actively manage customer experience, solve pain points, and upsell and cross sell
- Churn Management Identify churn risks early and proactively address root causes
- Maximize LTV (Lifetime Value) Ensure customers see ongoing clinical and commercial value from the platform
- Cross-Selling & Upselling Introduce new modules, solutions, and upgrades based on contextual need
- Engagement & Outreach Programs Plan doctor meets, training sessions, and stakeholder engagement initiatives
- Team/People Management Coach clinic-level (Cust side) or KAM / Support executives to ensure operational excellence
Traits & Attributes:
- Persuasive & Influential Can drive adoption, motivate usage, and push for upsells
- Extroverted & Approachable Maintains visibility, builds easy rapport with clinicians and hospital staff
- High Cognitive Aptitude Quick learner who can handle complex information and adjust to dynamic needs