Job Description

Job Summary

We are seeking an accomplished and results-driven

Business Development Manager

with 5-7 years of extensive experience in the solar power plant sector. This role is pivotal for expanding our market share in both rooftop and ground-mounted solar projects, catering to diverse client segments including Business-to-Business (B2B) and Business-to-Consumer (B2C) clients. The ideal candidate will possess a deep understanding of the Indian solar market, strong technical knowledge, exceptional sales acumen, and a proven ability to identify, cultivate, and close high-value solar projects.

Key Responsibilities

Strategic Market Expansion:

Develop and execute comprehensive business development strategies to achieve aggressive sales targets for both rooftop (residential, commercial, industrial, institutional) and ground-mounted (utility-scale, captive power) solar power plants. Identify new market segments, geographical areas, and potential clients (B2B & B2C) for solar solutions across India. Conduct market research, competitive analysis, and stay abreast of industry trends, policies (e.g., PM Surya Ghar Yojana, net metering), and regulatory changes.

Lead Generation & Client Acquisition (B2B & B2C):

Actively generate new leads through various channels including direct outreach, networking, industry events, referrals, and digital platforms.

B2B Focus:

Target and engage with large industrial houses, commercial establishments, real estate developers, government agencies, PSUs, and EPC companies for utility-scale and large commercial/industrial rooftop projects.

B2C Focus:

Develop channels and strategies to reach and convert residential customers for rooftop solar solutions, potentially leveraging dealer networks or direct sales initiatives. Qualify leads, understand client energy needs, and present compelling solar solutions.

Relationship Management:

Build and nurture strong, long-term relationships with key decision-makers, stakeholders, channel partners, developers, and industry influencers. Act as a primary point of contact for all business development activities, ensuring high client satisfaction.

Proposal Development & Negotiation:

Collaborate closely with technical, engineering, finance, and legal teams to prepare customized, competitive, and winning technical and commercial proposals, tenders, and presentations. Lead complex negotiations with clients to secure profitable contracts and favorable terms for solar projects. Articulate the technical benefits and financial viability of solar PV systems, including ROI, payback periods, and subsidy schemes.

Sales & Revenue Targets:

Consistently meet and exceed assigned sales targets and revenue goals for both rooftop and ground-mounted solar projects. Manage the entire sales cycle from prospecting to closing, ensuring efficient deal progression. Provide accurate sales forecasts and detailed reports on pipeline status, market feedback, and competitor activities.

Brand Promotion & Thought Leadership:

Represent the company at industry forums, conferences, and exhibitions to enhance brand visibility and thought leadership. Collaborate with the marketing team to develop targeted sales collateral and campaigns.
Qualifications

Bachelor's degree in Engineering (Electrical, Mechanical, Renewable Energy, Civil) or Business Administration/Marketing. An MBA or equivalent is highly desirable.

5-7 years of progressive experience in business development or sales within the Indian solar power sector, with demonstrable success in both rooftop and ground-mounted projects.

Proven track record of B2B sales (selling to commercial, industrial, utility clients) and B2C sales (selling to residential customers) in the solar industry.

In-depth knowledge of solar PV technology, including modules, inverters, mounting structures, and balance of system components. Strong understanding of solar project economics, financial models (OPEX, CAPEX), subsidies, and policy frameworks (e.g., net metering, open access regulations) in India. Excellent communication, presentation, negotiation, and interpersonal skills. Ability to understand complex technical requirements and translate them into viable business solutions. Proficiency in CRM software (e.g., Salesforce) and Microsoft Office Suite. Highly self-motivated, target-driven, and capable of working independently as well as part of a team. Willingness to undertake extensive travel across India as required for client meetings and site visits.
Job Type: Full-time

Pay: ?50,000.00 - ?85,000.00 per month

Schedule:

Day shift
Language:

English (Preferred)
Work Location: In person