Softtrix is a growth-oriented digital marketing agency specializing in SEO, PPC, Facebook Ads, and Web Design & Development. We serve a global clientele with a primary focus on the USA market. Known for delivering measurable outcomes, we are expanding our leadership team to strengthen our international business development efforts.
Position Overview
We are seeking a result-driven and experienced Business Development Manager to lead our business development efforts for the US market. The ideal candidate will initially focus on hands-on sales and client acquisition, with the goal of building and managing a high-performing sales team.
Key Responsibilities
Phase 1 - Individual Contribution:
Identify, approach, and close new business opportunities across the USA market
Sell the agency's core services: SEO, Google Ads, Facebook Ads, and Web Design & Development
Generate leads through platforms like LinkedIn, Upwork, email campaigns, and other outbound channels
Understand client requirements and deliver customized digital marketing solutions
Collaborate with internal teams to ensure seamless client onboarding and delivery
Phase 2 - Team Building and Leadership:
Recruit, train, and lead a team of Business Development Executives
Develop sales processes, outreach frameworks, and conversion strategies
Set and track performance metrics and KPIs using CRM tools
Align sales strategies with marketing and delivery teams for optimal outcomes
Requirements
5-8 years of proven experience in digital marketing sales, especially in international markets like the USA
Demonstrated success in closing deals related to SEO, PPC, Social Media Advertising, and Web Development
Strong communication and presentation skills suited for global clients
Hands-on experience with sales tools like HubSpot, Pipedrive, or similar CRMs
Deep understanding of ROI-driven digital marketing campaigns
Preferred Skills
Experience working in or with agencies targeting US-based clients
Familiarity with Upwork, LinkedIn Sales Navigator, and outbound lead generation
Ability to develop pricing strategies and proposals tailored to client goals
Knowledge of digital sales funnels and consultative selling methods
Compensation & Benefits
Competitive salary with performance-based incentives and bonuses
Clear career growth path towards senior leadership roles
Opportunity to lead and shape the international sales function
Exposure to high-value global clients and cutting-edge digital services
Job Types: Full-time, Permanent
Pay: ₹54,894.76 - ₹72,197.29 per month
Schedule:
Day shift
Application Question(s):
What was your previous/current ctc
Are you an immediate joiner
Experience:
Business development: 4 years (Required)
Team management: 4 years (Required)
Clients Handling: 4 years (Required)
Work Location: In person
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