Job Description

Herbal Chakra Pvt. Ltd.

Position Title:

Business Development Manager - Modern Trade

Department:

Sales & Business Development

Location:

[Delhi NCR]

Reports To:

National Sales Head / Zonal Sales Manager

Experience Required:

4 to 7 years in Modern Trade Sales

Employment Type:

Full-Time

Industry:

cosmetic

,

baby, Organic product, Ayurvedic, FMCG industry

Job Summary:

We are seeking a dynamic and experienced Business Development Manager (BDM) to lead and expand our presence in the Modern Trade segment. The ideal candidate will be responsible for managing key accounts, domestic/local chains/Supermarkets, developing business strategies, and achieving revenue targets in large-format retail chains.

Key Responsibilities:

Develop and implement strategies to increase revenue and drive growth in Regional Modern Trade (RMT) channels and Key Accounts. Build and maintain strong relationships with category managers and modern trade partners. Negotiate trade terms, margins, visibility plans, and payment cycles. Ensure proper execution of planograms, promotional displays, and in-store branding activities. Coordinate with the supply chain and distributor teams for timely order fulfilment and stock management. Monitor secondary sales, sales returns, and ensure smooth operations at store level. Generate and analyze sales reports, forecasts, and market insights. Lead and train a team of sales executives or promoters where applicable. Identify and onboard new accounts and expand geographical coverage.

Qualifications & Skills:

Graduate/Postgraduate in Business Administration, Marketing, or a related field. MBA preferred. Minimum 4 years of relevant experience in Modern Trade / Key Account Management. Excellent negotiation and communication skills. Strong analytical skills and experience using Excel and sales reporting tools. Knowledge of modern trade structure, promotional planning, and supply chain coordination.

Key Performance Indicators (KPIs):

Monthly and quarterly sales volume from Modern Trade Number of new chain/store additions Promotion and visibility execution rate Collection efficiency and credit control Shelf share improvement and category ranking Outlet-level activation and in-store execution compliance
Job Types: Full-time, Permanent

Pay: ?41,666.00 - ?66,666.00 per month

Benefits:

Health insurance Paid sick time Paid time off Provident Fund
Schedule:

Day shift
Supplemental Pay:

Performance bonus Quarterly bonus Yearly bonus
Work Location: In person