Responsible for driving growth in India by managing and optimizing the performance of the current distributor. Identifing growth opportunities that contribute to revenues expansion. Deepening customer engagement. Enhancing the visibility of the company across the diagnostics landscape in India.
Responsibilities:
Distributor Management & Channel Support
Serve as the primary point of contact between the company and the Indian distributor
Develop annual joint business plans, sales targets and marketing calendars
Review performance KPIs monthly and lead quarterly business reviews
Support pricing strategies, tender submissions and contract negotiations
Align training programms and product launches with distributor execution
Customer & KOL Engagement
Visit 100+ customer sites annually (labs, hospitals, private chains, government)
Identify and engage key opinion leaders (KOLs) to support product adaption
Drive voice-of-customer feedback into HQ for product improvement
Track and report customer satisfaction, win/loss insights and competitor activity
Market Development & Branding
Represent the company at major industry conferences and trade shows (e.g. India Lab Expo, Medicall)
Organize or co-sponsor local workshops, webinars and symposia
Scout unmet market needs an propose new product introductions or localization opportunities
Cross-functional Liaison
Serve as the local liaison to HQ for regulatory, logistics and marketing alignment
Coordinate local clinical collaborations or reference site evaluations
Provide quarterly market penetration or channel expansion
Contribute to the regional strategic plan with a localized India growth roadmap
Strategic Planning
Identify opportunities for deeper market penetration or channel expansion
Contribute to the regional strategic plan with a localized India growth roadmap
Internal Collaborations
Product Management: market analyses, product sales strategies
Scientific Communication: cooperation projects, clinical trials, MTA
Marketing: marketing activities
Internal Sales: pricing, reporting
QM: product approvals, registrations plans
Legal Department: contracts, authorization letters
Distributor: main communication between HQ and distributor for commercial aspects
Event management: international and local trade fairs, congresses, Labor events
Academy: initiating or approving training
Bi-annual International Sales Meeting
Quarterly review meeting with subs.
Weekly meeting with BL Distribution (Asia)
Bi-weekly meeting with BL IDS Manual & Automated
Monthly meeting with Head of International Sales
Yearly and HY review meeting (on site at HQ)
Qualifications
Bachelor's or Master's degree in life sciences, business, or a related field.
Minimum 7 years' professional experience in diagnostics, medical devices or healthcare B2B environment
Strong experience managing distributors or indirect channel partners
Solid understanding of India's healthcare ecosystem and diagnostics market
Fluent in English, local languages are a plus
Willingness to travel 50-70% of the time across India
Strategic thinking with a growth mindset
High accountability and ownership
Excellent relationship-building and negotiation skills
Analytical with ability to synthesize market data and trends
* Comfortable working across global time zones and cultures
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