Job Description

Position:

Business Development Manager (BDM)

Location:

Bhopal, Madhya Pradesh

Reporting to:

Project Director / CEO, Federation

Salary Range:

Negotiable based on experience

Experience Required:

6 - 10 years

Qualification:

MBA/PGDM (Marketing, Agribusiness, Rural Management) or relevant field

Role Overview

The Business Development Manager will be responsible for driving procurement, market linkages, sales strategies, and institutional tie-ups for Kodo-Kutki (millets). The role demands strong skills in agribusiness development, supply chain management, and marketing to ensure sustainable growth of the FPO/Federation-led millet procurement and value chain project.

Key Responsibilities

1. Procurement & Supply Chain

Support Farmer Producer Organizations (FPOs) in procurement planning through MP e-Uparjan / project mechanisms. Monitor aggregation, storage, and quality control of Kodo-Kutki grains. Ensure timely logistics, warehousing, and federation-level stock transfers. Coordinate with procurement experts for meeting government-set targets.

2. Market Development

Identify and establish institutional buyers (government schemes, ICDS, PDS, mid-day meals, tribal welfare, etc.). Develop B2B and B2C marketing channels for millet (raw grains, processed rice, and value-added products). Explore tie-ups with retail chains, e-commerce platforms, and food processing industries. Drive branding and promotion of "Shri Anna / Nutri-Cereals" (Kodo-Kutki) at state and national level.

3. Financial & Business Planning

Prepare business plans, DPRs, and proposals for financial institutions (e.g., NABARD, Banks). Ensure profitability and sustainability of procurement and sales operations. Track revenue, margins, and provide regular MIS reports to management.

4. Stakeholder Engagement

Build partnerships with government departments, NGOs, CSR initiatives, and private sector players. Facilitate linkages between FPOs, federations, and processors. Conduct negotiations with buyers and finalize contracts.

5. Promotion & Awareness

Organize millet fairs, buyer-seller meets, and exhibitions. Promote consumer awareness campaigns on millet nutrition and recipes. Develop marketing collaterals, product brochures, and digital campaigns.

Required Skills & Competencies

Strong experience in agribusiness / food supply chain / commodity trading. Proven track record in institutional sales and market development. Knowledge of millet crops, procurement systems, and government policies (PDS, MSP, FPO). Excellent negotiation, communication, and stakeholder management skills. Proficiency in MS Office, data analysis, and business reporting. Ability to travel extensively across project districts.

Impact of the Role

The BDM will play a key role in making the Kodo-Kutki project sustainable by ensuring smooth procurement, expanding market access, and establishing millet as a mainstream grain in both government and private markets.

Job Type: Full-time

Pay: Up to ?70,000.00 per month

Language:

English (Preferred)
Work Location: In person