Job Description

Experience Required:

3-6 years

in Mobile Accessories / Electronics / Audio / FMCG Sales or Brand Management

ROLE SUMMARY

The Brand Development Manager for Salpido will act as the

single point of ownership

for growing the Salpido brand across GT, MT, MYG, and Wholesale channels.

This role requires strong brand coordination, sales-driving ability, product knowledge, and planning skills to scale Salpido's accessories and audio portfolio across Kerala.
The BDM is responsible for:

? Daily brand coordination

? Pricing + product strategy

? Driving secondary sales

? Market activation

? Online price monitoring

? Channel expansion

? Inventory & ageing control

KEY RESPONSIBILITIES

1. Brand Management & Vendor Coordination

Serve as the primary contact for Salpido's brand team.
Coordinate pricing, schemes, offers, discounts, and product information.
Communicate PO status, stock requirements, and market demand.
Manage brand claims (shortages, damages, incentives, DOA).
Plan and execute product launches and new SKU introductions.

2. Sales Growth & Channel Expansion

Drive secondary sales across GT, MT, MYG, and wholesale.

Analyze sales patterns and identify high-potential outlets.
Plan monthly model-wise and channel-wise sales targets.
Assist sales team with push items, focus SKUs, and bundled offers.
Expand distribution footprint for Salpido across new markets.

3. Pricing & Margin Management

Maintain updated Salpido pricing across all channels.
Ensure online-offline price parity and monitor competitor pricing.
Protect margin structure and prevent negative deals.
Provide special pricing approvals within defined guardrails.

4. Inventory Management & Stock Health

Monitor stock levels, ageing, and sales velocity of Salpido SKUs.
Identify fast-moving and slow-moving SKUs and plan corrective actions.
Raise PO recommendations based on forecast and sellout trends.
Support liquidation planning when inventory exceeds threshold.

5. Market Activation & Visibility

Identify and deploy product displays, sample units, signage, and branding.

Conduct shop visits to ensure proper placement & product visibility.

Gather market intelligence on competing brands (Mivi, Boat, Firebolt, Noise).

6. Reporting & Analysis

Maintain daily/weekly reporting:

Stock sheet

Ageing

Secondary sales

Market activity

Price parity

Competition mapping

Prepare monthly brand performance deck for management.

KEY SKILLS REQUIRED

Strong communication & vendor handling skills

Mobile accessories & audio product knowledge

Numerical ability & forecasting confidence

Experience in GT/MT distribution

Excellent Excel & reporting skills

Strong negotiation and problem-solving ability

Ability to work with cross-functional teams (Sales, Purchase, Warehouse)

?

QUALIFICATIONS

Bachelor's degree (preferred: BBA, BCom, MBA not mandatory)

Minimum

3-6 years

in:

Accessories industry

Consumer electronics

Retail/Distribution environment

Experience working with brands like Boat, Portronics, Mobilla, Noise, Firebolt etc. is a plus.

Job Type: Full-time

Benefits:

Health insurance
Education:

Bachelor's (Required)
Experience:

electronics & mobile accessories: 3 years (Required)
Work Location: In person