Job Description

Hi,

Greetings of the day!! As discussed, sharing the detailed JD & Company profile from our end.

About CAI Store
The CAI Store was launched in 2015 with the sole purpose of providing fashionable and modest footwear that is manufactured without the use of leather, with contemporary. Remaining true to their homegrown and bespoke sensibilities, the CAI store offers customization keeping in mind the eclectic tastes of the clientele. CAI believes in prioritizing customer satisfaction to create fashion-forward styles with impeccable quality.

To become a household name in the entire country, by having Cai on every woman's feet. To grow 10 fold in the next 2 years by being present in a big way online and offline. Introducing new categories to broaden our horizon and portfolio. To be the leader in our own space and category.

Website: https://thecaistore.com/
Insta handle: https://www.instagram.com/thecaistore/?hl=en
Location - Lower Parel, Mumbai Alternate Saturdays working.Sundays off. A Business Development Manager for a footwear brand focusing on offline growth drives expansion of the retail footprint, franchise partnerships, and strong in-store performance, ensuring the brand's success beyond digital channels.

Job Title
Business Development Manager - Offline Retail (Footwear)

Key Responsibilities

Develop and execute strategies to expand the brand's offline presence through exclusive stores, shop-in-shops, franchise networks, and multi-brand retail partnerships. Identify, evaluate, and onboard new retail partners, franchisees, and distributors to penetrate new regions and strengthen existing markets. Lead location scouting, network expansion, and negotiation of commercial terms, rental agreements, and store opening plans. Drive retail sales performance by implementing strong visual merchandising, in-store activation, and point-of-sale marketing programs. Build and maintain productive relationships with channel partners, store staff, landlords, and other key external stakeholders. Collaborate closely with marketing, merchandising, and supply chain teams to ensure product availability, promotional effectiveness, and consistent brand experience offline. Track, analyze, and report on offline sales performance, footfall, market trends, and competitor activities to inform strategic action. Train and support franchisee teams and retail staff, fostering high standards for customer service and product knowledge. Represent the brand at industry events and networking opportunities to further business growth and brand visibility.

Required Qualifications and Skills

Bachelor's degree in Business, Marketing, Retail Management or equivalent; MBA preferred. 5+ years' experience in business development, retail expansion, or sales in footwear, fashion, or FMCG sectors. Demonstrated ability to drive revenue growth and establish successful franchise/retail networks. Strong negotiation, communication, and organizational skills, with a network of retail/market contacts. Willingness to travel extensively and manage business relationships across multiple geographies. Proficiency with CRM, sales reporting and data analytics. This role is central to driving offline market leadership, ensuring long-term growth, and delivering exceptional brand experiences at all touchpoints in the physical retail space.
Job Type: Full-time

Pay: Up to ₹1,500,000.00 per year

Benefits:

Health insurance Paid sick time Paid time off Provident Fund
Work Location: In person