Job Description

Company:

Observance Solutions (Observance Group)

Location:

Lucknow, Uttar Pradesh (Hybrid/Remote options available)

Job Type:

Full-time / Contractual

About Us

Observance Solutions

is a growing IT and software development company under the

Observance Group

, headquartered in Lucknow. With over 12 years of experience in developing cutting-edge products and providing IT services Domestic/ International

clients

, we are now expanding our business presence globally, including government and domestic projects in India.

We specialize in

custom software development, healthcare solutions, AI-driven analytics, and enterprise automation systems.

Position Overview

We are looking for an ambitious and self-driven

Business Development Manager (Software Lead Generation)

to join our team. The ideal candidate will play a pivotal role in identifying, nurturing, and closing leads for software development and IT services--both from

domestic (Indian government & enterprise)

and

international (Upwork, Fiverr, LinkedIn)

channels.

Key Responsibilities

Generate new business leads through

Upwork, Fiverr, LinkedIn, and other freelance/outsourcing platforms.

Identify and develop business opportunities with

Government agencies

(GEM, NICSI, UP Electronics, etc.). Prepare and submit

proposals, tenders, and bids

for government and private projects. Build strong client relationships and maintain a consistent communication pipeline. Research market trends and identify potential business expansion areas. Collaborate with technical and marketing teams to prepare client presentations and demos. Meet or exceed monthly and quarterly lead generation and conversion targets.

Required Skills & Qualifications

Proven experience (2-5 years) in

lead generation or business development

for IT/software services. Hands-on experience with

Upwork, Fiverr, and LinkedIn Sales Navigator

. Familiarity with

GEM, NICSI, and other government procurement platforms

. Strong understanding of

software development lifecycle (SDLC)

and technology trends. Excellent communication, negotiation, and presentation skills. Ability to work independently and meet targets in a fast-paced environment.

Employment Type

Full-Time

or

Contractual (Flexible Options Available)

What We Offer

Competitive salary and performance-based incentives. Opportunity to work with

international clients and government projects.

Growth-oriented work environment and learning opportunities. Flexible working arrangements.

How to Apply

Send your CV and cover letter to

hr@observancegroup.com

with the subject line:

"Application for Business Development Executive - Software Lead Generation"

Job Type: Full-time

Pay: ?30,000.00 - ?50,000.00 per month

Work Location: In person