Job Description

Job Purpose:

To increase patient inflow and strengthen the clinic's brand presence by executing field marketing, developing partnerships, and driving referral programs. The role focuses on creating awareness of eye health services, building strong networks, and achieving patient acquisition targets.

Key Responsibilities:

Conduct field marketing activities such as community outreach, doctor referrals, school/college tie-ups, and corporate wellness programs. Build and maintain relationships with general practitioners, opticians, optical shops, corporate, and community organisations to generate patient referrals. Organise and support eye check-up camps, awareness sessions, and local events to promote clinic services. Drive new patient acquisition and ensure conversion of leads into consultations. Develop corporate wellness tie-ups for annual eye check-ups and preventive care. Track and report on patient inflow, lead sources, and conversion metrics. Study competitors' offerings and local market trends to identify new opportunities. Support digital and offline campaigns to enhance clinic visibility.

Qualifications & Skills:

Graduate/MBA with 2-6 years of experience in healthcare, pharma, optical, or wellness industry sales/marketing. Strong field marketing and business development skills. Excellent networking, communication, and relationship management abilities. Proactive, target-oriented, and able to work independently. Prior experience in eye care/ophthalmology/optical industry is an added advantage.
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

Cell phone reimbursement Leave encashment Paid sick time Paid time off
Language:

English (Preferred)
Work Location: In person