Job Description

: Business Development Executive - Social Media Marketing Experience: 2+ Years Experience CTC: 3L - 6L As a Business Development Executive with a focus on Social Media Marketing, your primary responsibility will be to drive business growth and brand visibility through effective social media strategies. You will combine your expertise in business development and social media marketing to identify new opportunities, build brand awareness, and engage with potential clients through various social media platforms. Key Responsibilities: 1. Business Development: Identify and pursue new business opportunities to expand the company\'s client base and revenue streams. 2. Social Media Strategy: Develop and execute social media marketing strategies aligned with the company\'s overall business objectives. 3. Content Creation: Create compelling and engaging content for social media platforms, including posts, graphics, videos, and other multimedia assets. 4. Audience Engagement: Interact with followers, respond to inquiries, and foster a sense of community through social media channels. 5. Brand Awareness: Increase brand visibility and recognition by promoting the company\'s products or services on social media platforms. 6. Lead Generation: Utilize social media channels to generate leads, nurture prospects, and drive potential clients to the sales funnel. 7. Performance Analysis: Analyze social media metrics and performance data to measure the effectiveness of campaigns and make data-driven improvements. 8. Collaboration: Work closely with the sales and marketing teams to align social media efforts with overall marketing strategies. 9. Market Trends: Stay updated with social media trends, algorithms, and best practices to leverage new opportunities and stay ahead of the competition. Skillset: 1. Sales and Business Development: Demonstrated experience in business development, with a track record of achieving sales targets and driving revenue growth. 2. Social Media Marketing: In-depth knowledge of various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) and expertise in developing effective social media marketing strategies. 3. Content Creation: Proficiency in creating engaging and visually appealing social media content, including text, images, and videos. 4. Communication Skills: Excellent written and verbal communication skills to effectively convey brand messages and interact with the online audience. 5. Analytics and Insights: Ability to interpret social media metrics and analytics to assess performance and make data-driven decisions. 6. Brand Building: Understanding of brand development and how to maintain consistent brand identity across social media channels. 7. Creative Thinking: A creative mindset to come up with innovative ideas and campaigns that resonate with the target audience. 8. Customer Engagement: Experience in building and nurturing online communities, engaging with followers, and responding to customer inquiries. 9. Time Management: Strong organizational skills to manage multiple social media platforms and campaigns efficiently. 10. Market Research: Capacity to conduct market research and competitor analysis to identify social media opportunities and trends. 11. Tech-Savvy: Comfortable with using social media management tools, scheduling platforms, and staying updated on the latest social media features and functionalities. As a Business Development Executive specializing in Social Media Marketing, you will play a vital role in enhancing the company\'s online presence, driving customer engagement, and contributing to overall business growth. Your ability to blend business acumen with social media expertise will be essential in effectively reaching and connecting with the target audience.

foundit