The Business Development Executive is responsible for generating revenue for Artha Energy Resources LLP by sourcing qualified leads and converting them into successful contracts within the Solar Rooftop (C&I) segment.
Key Responsibilities & Deliverables
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Data Sourcing & Management
+ Source accurate contact details of decision-makers (Purchase, Sustainability, Maintenance, and C-level executives) from industries such as FMCG, Automobile, Industrial Products, Polymers, Agriculture, Pharma, Warehousing, and Data Centers.
+ Use online sources (Lusha, LinkedIn, Fundoodata, Google), offline networks, company database, and CRM (Pipedrive).
+ Maintain and update internal databases in the prescribed format.
+ Cold-call and follow up with prospective customers to collect data for savings sheet preparation.
Sales Meetings
+ Conduct structured research on target clients, prepare ROI analysis, and create budgetary proposals.
+ Lead client meetings to:
- Understand electricity consumption patterns and capex willingness.
- Position Artha Energy Resources as the preferred partner.
- Generate requirements for industrial-scale solar projects.
Sales Proposals
+ Prepare customized presentations aligned to client requirements.
+ Coordinate with operations to deliver techno-commercial proposals.
Sales Conversion
+ Negotiate and close deals on a win-win basis.
+ Ensure profitability index is maintained as per management guidelines.
Client Coordination
+ Draft professional emails to document discussions with clients.
+ Act as a bridge between client and internal operations team from contract signing to project completion.
Performance Metrics (KPIs)
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Number of client meetings per week and month.
Number of leads converted per month.
Monthly revenue generated.
Desired Candidate Profile
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Graduate in Engineering/Commerce/Management; MBA preferred.
1-3 years of experience in Business Development / Sales (preferably in Solar, Renewable Energy, or C&I sectors).
Strong research, communication, and negotiation skills.
Proficiency in MS Office, CRM tools (preferably Pipedrive), and online lead-generation platforms.
Ability to work in a fast-paced environment with revenue accountability.
Growth Path
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Successful candidates can grow into
Senior BDE Business Development Manager Regional Head
, depending on performance and contribution to business expansion.
Skills: energy
lead generation
techno-commercial proposal
sales
cold calling
presentation skills
business development
negotiation
b2b
solar c&i
* solarclient attraction
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