Job Description

Department:

Marketing & Business Development

Location:

Mumbai/Delhi/Bengaluru

Experience:

2-5 years in college marketing/BTL/edu-tech sales

Role Overview:

Drive enrolments for ICBI's In-Store Styling & Personal Shopping certification program by building partnerships with colleges and executing BTL activities.

Key Responsibilities:

College Partnerships:

Identify and tie-up with colleges Build relationships with placement officers, HODs, and college administrators Organize on-campus presentations, workshops, and certification drives Negotiate MoUs and partnership agreements

Student Engagement:

Conduct presentations and career counseling sessions Execute BTL activities at colleges, malls, and fashion districts Organize interactive workshops and demo sessions Manage student registration drives and enrollment campaigns

Events & Activations:

Plan and execute college fests participation Coordinate fashion shows, styling competitions, and mall activations Manage brand ambassadors and student volunteers Organize career fairs and recruitment drives

Lead Generation:

Generate qualified student leads through campus activities Follow up with prospective students Achieve monthly enrollment targets Build database of interested students

Requirements:

Must Have:

2-5 years experience in college marketing, BTL activities, or edu-tech sales Strong network with colleges (fashion/design/retail/business) Experience organizing campus events and presentations Excellent communication and presentation skills Own vehicle preferred (for college visits)
Job Type: Full-time

Pay: ₹12,185.32 - ₹60,000.00 per month

Benefits:

Health insurance
Work Location: In person