Job Description

Key Responsibilities

1. Lead Generation & Management (B2C Focus)

Act as the first point of contact for prospective students inquiring through the website, social media, phone calls, and walk-ins. Proactively generate new leads through outbound calling campaigns, email marketing, and networking. Maintain a robust pipeline of prospective leads within the CRM (Customer Relationship Management) system, ensuring accurate data entry and timely follow-ups.

2. Consultative Sales & Career Counseling

Conduct detailed counseling sessions with prospective students to understand their educational background, career aspirations, and skill gaps. Recommend appropriate software courses and certification paths based on the student's profile and current industry trends. Effective articulation of Softroniics' unique value proposition (e.g., expert trainers, placement assistance, practical curriculum) to overcome objections and close sales. Achieve and exceed monthly and quarterly enrollment targets and revenue goals.

3. Institutional & Corporate Outreach (B2B - Optional but highly valued)

Identify and build relationships with local colleges and universities to organize workshops, seminars, and campus training programs. Connect with corporate clients to explore opportunities for employee upskilling and corporate training packages.

4. Market Intelligence & Reporting

Stay updated on the latest software trends, competitor offerings, and hiring demands in the tech industry. Provide weekly reports on sales activities, conversion rates, and pipeline status to management. Gather feedback from prospects to suggest improvements to our course offerings or marketing strategies.

Key Performance Indicators (KPIs)

Monthly student enrollment numbers vs. target. Total revenue generated vs. target. Lead-to-enrollment conversion percentage. Volume of daily outbound calls and counseling sessions conducted.

Qualifications and Skills

Education:

Bachelor's degree in Business Administration, Marketing, Communications, or a related field. (A background in IT/Computer Science is a "plus" but not mandatory, provided the candidate has strong sales aptitude).

Experience:

1-3 years of experience in business development, sales, or inside sales. Experience in the EdTech, education sector, or service industry is highly preferred.

Communication:

Exceptional verbal and written communication skills in English (and local language, if required). The ability to explain complex concepts simply is crucial.

Empathy & Listening:

Strong active listening skills to genuinely understand a student's career anxieties and goals.

Sales Acumen:

Proven ability to persuade, negotiate, handle objections, and close deals. Must be target-oriented and resilient.

Tech-Savviness:

Comfortable using CRM software (e.g., HubSpot, Salesforce, Zoho) and standard office tools (MS Office/Google Workspace).
Job Type: Full-time

Pay: ₹12,000.00 - ₹18,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person