Job Location : Kolkata
Position : Business development cum branding manager
Experience : 10 Years
Qualification : Graduate
Industry : Agriculture
Products : Tea, Coffee, FMCG products, live stocks
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Responsibilities:
1. Monitoring online mentions: Keep track of online conversations, news articles, reviews, and social media posts that mention the company or its projects and ideate on ways to leverage the same positively.
2. Responding to feedback and reviews: Engage with customers or users who leave reviews, comments, or feedback on LinkedIn or Google and simultaneously address concerns, resolve issues, and maintain a positive brand image through effective communication.
3. Managing social media presence: Develop and implement strategies to build and maintain a strong social media presence for the company. This involves creating engaging content and interacting with followers and posts promptly.
4. Search engine optimization (SEO): Optimize online content based on the company's marketing goals and analyse trends and ways to reach a wider number of relevant leads.
5. Content creation and promotion: Create and promote positive and engaging content across various online platforms. This could include blog posts, press releases, articles, videos, and other media to showcase the client's expertise and achievements. The designing can be done with the help of an external agency.
6. Online branding and image enhancement: Working on improving the company's online brand image by establishing a consistent brand identity and messaging across different platforms. This helps to build trust and credibility among the target audience.
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