Tvara is an AI-driven sales engine that sits on top of your inbound/outbound lead flow and turns it into a consistent, trackable revenue motion. It acts as a
Gatekeeper
(qualifies + prioritizes chaotic inquiries), a
Sales Brain
(matches leads to the right offering + messaging), and a
Scout
(helps expand into new territories when you're ready).
Role Summary
Own revenue from prospecting to closure. You will build pipeline, run discovery + demos, drive pilots, negotiate, and close. This is a quota-carrying role with strong execution discipline and tight feedback loops with product.
What You'll Do
? Build pipeline via outbound (calls, LinkedIn, email, WhatsApp), partnerships, referrals, and founder networks
? Qualify prospects: pain mapping, current workflow, lead sources, response time, conversion leaks, buying intent, timeline
? Run product demos focused on ROI: response speed, follow-up automation, lead qualification, and campaign consistency
? Create proposals, pricing, and rollout plans (including pilots + success criteria)
? Coordinate onboarding: connect lead sources/CRM, map workflows, ensure early wins in first 7-14 days
? Maintain clean CRM hygiene: notes, next steps, stage movement, forecasts
? Bring market intelligence weekly: objections, competitor mentions, segment insights, messaging that's working
? Work closely with product/ops to refine playbooks and ship improvements based on deal feedback
Ideal Customer Segments You'll Sell Into (examples)
? MSMEs with high lead volume (marketplaces, inbound forms, WhatsApp, website)
? Service businesses with high follow-up leakage (agencies, consultants, training, local B2B services)
? Sales teams using CRM/Excel but missing structured follow-ups and stage discipline
? Mid-market/MNC segment (custom plan): teams needing compliance, reporting, multi-user workflows
What You Bring
? 1-5 years of B2B sales/BD experience (SaaS or workflow tools preferred)
? Strong discovery skills: you can diagnose the "real problem" behind vague requirements
? Comfort with outbound: calls, LinkedIn, and follow-ups without hand-holding
? Solid negotiation + closure ability (not just lead gen)
? High ownership: you run your pipeline like a business
? Clear spoken/written communication; sharp internal reporting
Good to Have
? Experience selling to Indian MSMEs / founder-led businesses
? Prior exposure to CRM tools (Zoho, HubSpot, Salesforce) and basic automation stacks
? Understanding of sales ops metrics (TAT, win-rate, stage conversion, CAC payback)
Success Metrics (KPIs)
? Qualified meetings booked per week
? Demo-to-pilot conversion rate
? Pilot-to-paid conversion rate
? Revenue closed per month / quarter
? Sales cycle length by segment
? Pipeline coverage and forecast accuracy
? Retention signals from early accounts (activation + usage within first 14-30 days)
Work Style
? Fast execution, minimal meetings, high accountability
? Tight coordination with founders/product for deal support and rapid iteration
? Remote/Hybrid (based on your location) + field meetings when required