The Business Development Associate (BDA) is responsible for identifying, qualifying, and initiating relationships with new potential clients and partners to drive business growth. This role is often a critical part of the sales and marketing teams, focusing on the initial stages of the sales pipeline.
Key Responsibilities:
Market Research & Opportunity Identification:
Conduct thorough market research to identify new business opportunities, target markets, industry trends, and competitor activities.
Lead Generation & Prospecting:
Generate high-quality leads through various channels, including cold calls, emails, social media, networking, and inbound lead follow-up.
Client Engagement & Qualification:
Initiate contact with potential clients, understand their business needs and pain points, and qualify them to ensure they are a good fit for the company's products/services.
Relationship Building:
Cultivate and maintain strong, long-lasting relationships with prospects and key decision-makers.
Sales Support:
Schedule and coordinate meetings, demonstrations, or presentations for senior Sales or Business Development Managers.
Strategy & Planning:
Assist in developing and implementing effective sales and business growth strategies.
Reporting & CRM Management:
Track all activities, leads, and client interactions accurately within the Customer Relationship Management (CRM) system (e.g., Salesforce, HubSpot).
Content Support:
Help prepare and present proposals, sales pitches, and other presentation materials as required.
Networking:
Represent the company at industry events, conferences, and trade shows to expand the professional network and enhance brand visibility.
Qualifications & Skills:
Education:
Bachelor's degree in Business, Marketing, or a related field (often preferred).
Experience:
Previous experience (often 1-2 years) in a sales, marketing, lead generation, or business development role is a plus.
Communication:
Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly and persuasively.
Interpersonal Skills:
Strong ability to build rapport, network, and manage relationships.
Analytical:
Ability to analyze data, evaluate market trends, and identify strategic opportunities.
Technical Proficiency:
Familiarity with CRM software (e.g., Salesforce) and Microsoft Office Suite (Word, Excel, PowerPoint).
Drive:
Highly motivated, goal-oriented, self-starter with a proactive and resilient attitude.
Organization:
Strong organizational and time management skills to handle multiple projects and prioritize effectively.
Job Types: Full-time, Part-time
Pay: ₹10,366.09 - ₹31,627.18 per month
Language:
Tamil (Preferred)
Work Location: In person
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