Job Description

Role Overview:
As a Business Analyst within Purplle.com, you will be responsible for driving daily and monthly revenue targets by closely monitoring platform performance, identifying gaps and trends, and partnering with cross-functional teams to ensure data-backed decision-making and course corrections. The ideal candidate will have a strong business acumen, love working with numbers, and thrive in a fast-paced, data-driven environment.
Key Responsibilities:
1. Revenue Planning & Tracking:
o Plan and track daily, weekly, and monthly platform revenue numbers.
o Monitor performance against targets and highlight key deviations in real time.
2. Category Performance Analysis:
o Analyze performance across different categories to identify growth opportunities and areas of concern.
o Provide actionable insights to category managers and business teams.
3. Trend & Gap Analysis:
o Identify emerging trends, patterns, and revenue-impacting gaps using historical and real-time data.
o Proactively flag underperforming areas and support resolution strategies.
4. Cross-functional Collaboration:
o Work closely with Marketing, Category, Product, and Operations teams to ensure alignment on business goals.
o Provide timely and accurate data support to help teams execute corrective actions.
5. Reporting & Insights:
o Create and manage daily dashboards, reports, and trackers for leadership visibility.
o Develop and maintain automated reports and dashboards using Power BI, Power Query, Data Studios, Looker, and other visualization tools to communicate insights effectively.
Required Skills and Qualifications:

• Bachelor's degree in Engineering, Data Science, Computer Science, or a related field.

• Proficiency in SQL, Python, and advanced Excel for data analysis and manipulation.

• Strong analytical and problem-solving abilities with a sharp aptitude for logical thinking.

• Excellent communication skills and the ability to effectively engage with stakeholders at all levels.

• Proven track record of successfully managing and prioritizing multiple projects simultaneously in a fast-paced environment.

• Strong collaborative skills and the ability to work effectively in a team-oriented culture.

• E-commerce experience will be preferred.

Skills Required