Job Description

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose xe2x80x93 the relentless pursuit of a world that works better for people xe2x80x93 we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.Inviting applications for the role of Business Analyst, Campaign ManagerIn this role, you will work in a pod structure with Client Success Managers to support ourlargest clients, providing strategic insights and recommendations for SEM and display advertisingcampaigns.ResponsibilitiesAn Executive Accounts CM will need to be able to prioritize and load balance across several platforms and clients within specific service level agreements (SLAs) and expectations. Job duties may include:Serving as a clientsxe2x80x99 campaign managerCompleting digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clientsxe2x80x99 performance metrics)Optimizing PPC campaigns in order to increase campaign successUpdating and/or creating pacing reports for campaignsCreating campaigns within our platformProviding weekly/monthly/ad hoc reportingProviding miscellaneous research as neededUpdating ads for digital mediaReviewing keywords and providing feedback on potential keyword strategiesJoin client meetings as needed and be comfortable presenting findings and analysis as neededBuild rapport with internal team members through routine and scheduled meetingsDevelop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clientsExecute budgets and strategies to meet specific client goals/needsMonitor, evaluate, and leverage standard processes to manage and improve SEM/display campaign performance across LOCALiQxe2x80x99s publisher networks to determine improvement opportunitiesTroubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clientsDrive campaign ROI and leverage client relationships to assist the sales team in growing accountsIncorporate constantly evolving technologies and processes into the client solution delivery processQualifications we seek in you!Minimum QualificationsGood years of experience in the digital space, in an agency environment, or in-house equivalentRich campaign management experienceExceptional written and verbal communication skills with the ability to effectively communicate digital marketing conceptsBachelorxe2x80x99s degree in marketing, Communications, Public relations or related fieldsAdvanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trendsPreferred qualificationsAbility to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needsCreative thinker with strong time management, and organizational skills with exceptional attention to detailGenpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. For more information, visit . Follow us on Twitter, Facebook, LinkedIn, and YouTube.Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.

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