Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and
expertise
in data, technology, and AI.
Inviting applications for the role of
Business Analyst
,
Campaign Manager
In this role, you will work in a pod structure with Client Success Managers to support
our
largest clients, providing strategic insights and recommendations for SEM and display advertising
campaigns.
Responsibilities
An Executive Accounts CM will need to be able to prioritize and load balance across several platforms and clients within specific service level agreements (SLAs) and expectations. Job duties may include:
Serving as a clients' campaign manager
Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients' performance metrics)
Optimizing
PPC campaigns
in order to
increase campaign success
Updating and/or creating pacing reports for campaigns
Creating campaigns within our platform
Providing weekly/monthly/ad hoc reporting
Providing miscellaneous research as needed
Updating ads for digital media
Reviewing keywords and providing feedback on potential keyword strategies
Join client meetings as needed and be comfortable presenting findings and analysis as needed
Build rapport with internal team members through routine and scheduled meetings
Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and
identifying
marketing and advertising opportunities for our clients
Execute budgets and strategies to meet specific client goals/needs
Monitor, evaluate, and
leverage
standard processes to manage and improve SEM/display campaign performance across
LOCALiQ's
publisher networks to
determine
improvement opportunities
Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
Drive campaign ROI and
leverage
client relationships to
assist
the sales team in growing accounts
Incorporate constantly evolving technologies and processes into the client solution delivery process
Qualifications we
seek
in you!
Minimum Qualifications
Good
years of experience in the digital space, in an agency environment, or in-house equivalent
Rich
campaign management experience
Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts
Bachelor's degree in marketing, Communications, Public
relations
or related fields
Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends
Preferred qualifications
Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
Creative thinker with strong time management, and organizational skills with exceptional attention to detai
l
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.
Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. For more information, visit
www.genpact.com
. Follow us on Twitter, Facebook, LinkedIn, and YouTube.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants
are not required to
pay to
participate
in our hiring process in any other way. Examples of such