Job Description

Ready to shape the future of work?

At Genpact, we don't just adapt to change--we drive it. AI and digital innovation are redefining industries, and we're leading the charge. Genpact's

AI Gigafactory

, our industry-first accelerator, is an example of how we're scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to

agentic AI

, our breakthrough solutions tackle companies' most complex challenges.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that's shaping the future, this is your moment.

Genpact (NYSE: G) is an

advanced technology services and solutions company that delivers

lasting

value for leading enterprises

globally.

Through our

deep business knowledge, operational excellence, and cutting-edge solutions - we help companies across industries get ahead and stay ahead.

Powered by curiosity, courage, and innovation

,

our teams

implement

data, technology, and AI

to

create tomorrow, today.

Get to know us at

genpact.com

and on

LinkedIn

,

X

,

YouTube

, and

Facebook

.

Inviting applications for the role of

Business Analyst/Assistant Manager- Campaign Specialist- Zeta Platform

In this role, you will be responsible for executing marketing campaigns for one of largest North American bank and their retail clients.

You will work with multiple stakeholders and teams. Attend required business meetings to understand the campaign objectives, strategy, segmentation,

etc

..., then build campaigns using SAS / SAS CI.

Making sure campaigns are

build

and launched without any errors and delays.

Your role will function as an overlay of existing technical and domain experts and bring value through disciplined campaign execution and solution management skills.

Responsibilities

Be the primary point of contact for assigned pursuits to work with the Marketing team for campaign execution, and solutions that meet the business needs of clients

Map the business requirement and execute campaigns using SAS / SAS CI for the respective portfolio(s)

Work with each Service and Horizontal line (internally) to ensure campaign is executed and launched on-time & error free

Proactively reach out to the marketing managers and highlight any process improvement, ideas and build value adds to the process and the team

Technical Skills

1.

Zeta Platform Expertise: In-depth knowledge of the Zeta platform,

including Email Journey Builder,

Customer Strategy, Segmentation, and Targeting.

2.

Email Marketing Automation: Understanding of email marketing automation principles, including trigger-based emails, workflows, and personalization.

3.

Data Analysis: Ability to analyze customer data, identify trends, and make data-driven decisions.

4.

Segmentation and

Targeting

: Knowledge of segmentation and targeting strategies, including customer profiling, behavioral segmentation, and predictive analytics.

Banking Industry Knowledge

1.

Banking Products and Services: Understanding of banking products and services, including credit cards, loans, and accounts.

2.

Customer Communication: Understanding of effective customer communication strategies, including tone, language, and content.

Email Content Creation

1.

Email Template Design: Ability to design and create effective email templates that engage cardholders.

2.

Content Writing: Skill in writing clear, concise, and compelling email content that resonates with cardholders.

3.

Personalization: Knowledge of personalization techniques, including dynamic content and variable insertion

Qualifications

Minimum qualifications

UG / PG in Statistics, Math or Computer Science

Robust campaign execution / analysis experience

Preferred qualifications

SQL, SAS / SAS CI

Ability to handle tasks independently and execution

Prior experience in campaign execution process

Preferred Qualifications/ Skills

Strong knowledge of big data platforms like Hadoop and Spark.

Excellent problem-solving skills and the ability to think strategically and analytically.

Strong leadership and communication skills to effectively collaborate with various

teams.

Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Relevant years of experience.

Why join Genpact?

Be a transformation leader

- Work at the cutting edge of AI, automation, and digital innovation

Make an impact

- Drive change for global enterprises and solve business challenges that matter

Accelerate your career

- Get hands-on experience, mentorship, and continuous learning opportunities

Work with the best

- Join 140,000+ bold thinkers and problem-solvers who push boundaries every day

Thrive in a values-driven culture

- Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Let's build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race,

color

, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.

JobBusiness Analyst

Primary LocationIndia-Bangalore

ScheduleFull-time

Education LevelBachelor's / Graduation / Equivalent

Job PostingSep 23, 2025, 6:26:37 AM

Unposting DateOngoing

Master Skills ListOperations

Job CategoryFull Time