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Primary Purpose of Role
Business Development Executive's role in
Retail
concentrates on achieving targets through best in class execution and service. With the potential of booming growths in the city, outlet coverage and new town expansion is a key focus area. Besides this, the role-holder will be responsible for maintaining commercial hygiene as well as stock hygiene. Finally, the real impact of the role is seen through building and maintaining effective relationships with the Distributor, Salesmen, Promotors, as well as within his Line Manager team.
The position is based out of Indore.
Roles and Responsibilities & Key Deliverables
Sales Focus
Ensure achievement of monthly, quarterly and annual agreed Sales targets within laid down business terms
Sales target setting and monitoring for Distributors, TSI's at a beat level
Monitor Actual Sales and mid-course corrections and inputs to reduce variance against expectations
Sales projection for distribution business
Area & Business Planning
Identify potential Areas & appoint distributors in line with business strategy
Plan & allocate ISR's basis market potential
Formulate & execute the secondary sales plan - Area wise, distributor wise, Brand wise, SKU wise
Conduct JCM's for all TSI's every month and review area performance
Distribution Management
Ensuring quality of market coverage through effective use of TSI and distribution network
Develop and ensure implementation of Distribution plan across distributor territories
Ensure category availability, visibility & freshness (Stock rotation)
Ensure that the TSI's are servicing the market for breakages & stock destruction
Formulate and ensure implementation of trade & consumer promotion plans
Support micro marketing/ customer activation initiatives planned for the area.
Competition tracking & providing inputs to the ASM
Distributor Management
Educate and train the distributors on DMS systems & processes
Ensure optimal stocking levels and high billing efficiency for all distributors
Ensure distributor compliance to agreed service levels & credit terms
Review distributor financial health (pipeline and outstanding)
Freezer Governance
Knowledge/Experience
To effectively perform in this job the position holder must have:
Experience - Relevant minimum 3 yrs experience in the same space, preferably FMCG industry
Professional/ Technical Competencies
Business Planning and Development
Ability to plan for sales targets, sales projections and stock planning
Ability to identify potential business partners, geographies, channels
Understanding market place dynamics and pulse of trade and shoppers
Distributor Management : Distributor financial management, commercial policy, investment and ROI
Apply Now if you are looking to be part of a flourishing and energetic environment! Join a recognized brand known throughout households across the globe!
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
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Job Family:
Sales
Division:
India
Department:
MP and CG Sales Retail
Location(s):
IN - India : Madhya Pradesh : Indore
Company:
McCain Foods(India) P Ltd
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