Job Description

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.



We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.





Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background. At BASF, careers develop from opportunities.

Main Tasks:

Custodian of BU Strategy -> Short - medium - Long: Drive on opportunities and risk

Preparation of roadmap for the BU for next 3 year Crop System wise clear direction to BU team on what part (Product volume / TA%/ MS% etc.) with the help of key Crop manager. Review of the same by end of the year

Driver of New Product Growth - understand, analyze and define potential for new products and execute to realize the potential

Implementation of Demo protocol (from PM) Robust plan for new product demonstration for creation of adequate first-time user base (in consultation with CM / BUL) Update demos (tracking samples & MDAs Demo report / summary with feedback with testimonials (standard template to be provided by CM / PM) Need-based Market Research / Dip Stick survey (for all key stakeholders) understanding preparedness of the market Feed-forward to CM & PM on existing products & new product Active participation in Pricing (input), storyline, communication and defining UVPs

Campaign Management for the BU: Crop system, focusing on power brands

Prepare In-depth BU wise annual activities /Liquidation driven campaign plan at beginning of the year (Including of Power brand achievement, new launch preparedness) Set expectation from each territory on what part in campaign plan, enable TMs to bring territory strategy at associate level Clear visibility of input requirement to marketing service (-90 days) & ensure that Field team has adequate promotional tools for execution of the plan /campaign Regular activity tracking mechanism providing visibility to all on progress Audit, Review and proper closure of each key BU Campaigns , post audit decide on way forward based on finding

Working closely with Associates, BDL and BCL to work on improving efficiency:

Partnering with training team to increase efficiency of associates (Identify specific training program for associates) Closely work with DO/ Sr DO to develop for next role

Market & Crop Intelligence:

Keeping a close watch on market environment development / innovation /generic entry etc. Identification of New crop segment for strategic products and new products launch. providing above insights to the BUL, Head BUMM, Head of Sales and Marketing Team on weekly or monthly basis

Grower Digital Outreach:

Closely work with country digital team to develop tool which can help in reach at farmer level Work with CM/ training team to prepare digital ready reckoner for associates' efficiency Support HO team to Develop digital input tools to get away from print input

Job Requirements:

B.Sc Agri / M.Sc Agri / MBA ABM 3 to 8 years' experience in Sales, Commercial excellence or Marketing Good understanding of crops and products Ability to collaborate and drive campaigns Strong Analytical ability, stakeholder management and communication skills Ability to understand micro and macro-economic changes and its impact on business * Strong business accumen