Job Description

BTL Sales Executive

Department

Sales - Below The Line (BTL)

Company

Propcare

Reporting To

Operations Manager

Experience Required

Minimum

2 to 4 years

of relevant BTL sales experience

Compensation

Salary up to

?40,000 per month (in-hand)

(Incentives/variable pay, if any, as per company policy)

Job Purpose

The BTL Sales Executive will be responsible for on-ground sales activities, lead generation, and conversion through direct marketing initiatives. The role focuses on driving business through field-level execution, customer engagement, and coordination with the operations team.

Key Responsibilities

Execute

BTL sales activities

such as site activations, kiosks, roadshows, canopy setups, society campaigns, and field promotions Generate quality leads through on-ground activities and ensure timely follow-ups Pitch Propcare products/services to prospective customers and close sales Coordinate with the

Operations Manager

for daily activity planning and execution Maintain accurate records of leads, conversions, and daily activity reports Ensure proper branding, visibility, and compliance during BTL activations Build and maintain strong relationships with customers, channel partners, and local stakeholders Achieve assigned sales targets on a daily, weekly, and monthly basis Provide market feedback, competitor insights, and customer preferences to management
Key Skills & Competencies

Strong field sales and negotiation skills Excellent communication and interpersonal abilities Hands-on experience in BTL activities and on-ground promotions Result-oriented with the ability to work under targets and deadlines Basic knowledge of CRM or lead management processes Ability to work independently and in coordination with cross-functional teams
Educational Qualification

Graduate in any discipline (MBA/PGDM in Sales & Marketing will be an added advantage)
Key Performance Indicators (KPIs)

Number of leads generated through BTL activities Lead-to-conversion ratio Achievement of monthly sales targets Quality and accuracy of reporting Customer engagement and feedback
Job Type: Full-time

Pay: ?28,000.00 - ?42,460.35 per month

Work Location: In person