Job Description

Work Timings: 10:15 AM - 7:15 PM
Working Days: Monday to Friday and Alternate Saturdays (1st and 3rd Saturday will be working; 2nd, 4th and 5th Saturdays will be an off)
Work Mode: Work from Office
Location: IIDE Corporate Office, Mumbai (with on-ground travel to colleges and institutions)
Reports to: Manager
About IIDE
IIDE is India's most trusted digital marketing business scchool, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape.
About the Role
As a Partnerships & BTL Marketing Associate Lead at IIDE, you will be the face of the brand across colleges, coaching centres, and student engagement platforms. You will be responsible for planning, coordinating, and delivering high-energy seminars and workshops while managing partnerships, offline marketing initiatives, and the data that fuels these activities. This role is ideal for someone who enjoys public speaking, creating memorable student experiences, and leveraging data and AI tools to make outreach more effective and scalable.
What You'll Do
Seminar & Workshop Delivery
Conduct engaging seminars and workshops across degree colleges, junior colleges, coaching centres, and career fairs.
Use creative and interactive formats to energise large student groups and drive high engagement.
Represent IIDE professionally as the on-ground brand ambassador during all campus interactions.
Planning & Coordination
Plan seminar calendars and coordinate schedules with partner institutions.
Manage logistics and on-ground execution to ensure smooth and timely delivery of sessions.
Align internally with marketing and operations teams for seamless execution.
Data Management & Reporting
Maintain and update student lead databases from seminars and workshops.
Track seminar performance, attendance, and lead quality.
Generate insights and reports to improve outreach strategies and effectiveness.
Partnership Development
Build and maintain strong relationships with colleges, coaching centres, and career counsellors.
Drive recurring partnerships, referrals, and long-term collaborations.
Act as a key point of contact for institutional partners.
BTL Marketing & Brand Visibility
Support offline activations, workshops, and branding initiatives across academic and community spaces.
Identify and execute opportunities to enhance IIDE's on-ground brand presence.
AI-Driven Engagement
Explore and implement AI tools for student engagement, personalised follow-ups, and lead nurturing.
Use technology and data to improve session effectiveness and partnership outcomes.
Requirements
Who You Are
Must-Have:
Excellent public speaking and presentation skills with the ability to engage and inspire large student audiences.
Strong organisational and planning skills to manage multiple sessions and partner commitments.
Proficiency in data management, lead tracking, analysis, and reporting.
Strong relationship-building capabilities with institutional stakeholders and external partners.
Should Have:
Creative mindset to design interactive and memorable seminar experiences.
Ability to work independently in a fast-paced, on-ground, and travel-heavy role.
Nice to Have:
Basic knowledge of AI tools and their application in marketing or student engagement.
Understanding of digital marketing trends and the education ecosystem.
Preferred Background
Graduate or Postgraduate in Business, Marketing, Communications, or a related field.
1-3 years of experience in seminar delivery, student engagement, partnerships, or BTL marketing.
Exposure to offline event management, training delivery, or campus outreach initiatives.

Skills Required