Job Description

We're Hiring: BTL Marketing Manager | Organic Mandya

Are you passionate about building impactful on-ground brand experiences?

Do you enjoy creating meaningful customer engagement through innovative BTL strategies?

If yes -- we'd love to connect with you!

Position: BTL Marketing Manager

Location: Hyderabad

Experience: 4-8 years (FMCG/Retail preferred)

Key Responsibilities

Plan and execute BTL campaigns, in-store activations, sampling, and events.
Manage POS branding, visual merchandising, and retail-level visibility.
Coordinate with vendors/agencies for branding, fabrication, and event execution.
Lead field teams and promoters with clear briefing and performance tracking.
Analyse competition activities and market trends for continuous brand improvement.
Collaborate with Sales, Operations, and Product teams for seamless delivery.
Manage budgets and ensure strong ROI on all BTL initiatives.
Prepare performance reports and insights for management.

What We're Looking For

Strong experience in BTL/activation management (FMCG/Retail preferred).
Excellent vendor negotiation and on-ground execution skills.
Ability to lead field teams and manage multiple projects.
Creative, agile, and strong problem-solving abilities.
Good communication and stakeholder management skills.

What You'll Gain

Hands-on experience in building and executing high-impact BTL strategies.
Opportunity to work directly with leadership and influence brand visibility.
Exposure to end-to-end campaign management -- planning to execution.
Learning across retail operations, customer behaviour, and market dynamics.
Ownership-driven environment with room for innovation and creative ideas.
Be part of a fast-growing organic FMCG brand making a positive difference.
Job Type: Full-time

Pay: ?40,000.00 - ?50,000.00 per month

Benefits:

Health insurance Leave encashment Provident Fund
Work Location: In person