Btl Activation

Year    UP, IN, India

Job Description

About Book My Kitty:



We're the ultimate social event platform, curating memorable kitty parties, lifestyle gatherings, and exclusive offers -- connecting vibrant communities with brands they'll love. With

Book My Kitty

, it's not just about events, it's about building powerful relationships between our audience and our partner brands.

Role Overview:



We're looking for a

high-energy, network-savvy

professional to lead

on-ground activations

while driving

brand tie-ups and endorsement opportunities

. You'll be the connector between Book My Kitty and lifestyle brands, ensuring partnerships translate into memorable campaigns, boosted visibility, and long-term collaborations.

Key Responsibilities:



Brand Tie-ups

- Identify, pitch, and close partnerships with relevant brands (FMCG, lifestyle, F&B, beauty, apparel, home decor, etc.) that align with our audience.

Brand Endorsements

- Work with partner brands to design endorsement opportunities through our events, influencers, and community presence.

Event-based Collaborations

- Integrate brand partnerships seamlessly into kitty parties, pop-ups, exhibitions, and society activations.

On-ground Activation Management

- Plan, organize, and execute brand-backed activations with flawless execution.

Relationship Building

- Maintain strong, ongoing relationships with brand managers, PR teams, and event sponsors.

Negotiations & Proposals

- Prepare partnership decks, negotiate deliverables, and ensure win-win collaborations.

Performance Tracking

- Track ROI for brand tie-ups and activations; report on engagement, leads, and brand impact.

What We're Looking For:



1-4 years' experience in BTL activations

and

brand partnerships (lifestyle, FMCG, events, hospitality preferred). Strong networking and relationship-building skills -- you know how to open doors and keep them open. Excellent communication skills (English & Hindi) with the ability to pitch persuasively. Understanding of brand marketing, endorsements, and sponsorship dynamics. Self-driven, creative, and comfortable managing multiple activations/partners simultaneously. Proficiency in MS Office (Excel, PowerPoint) for reporting and presentations.

Perks & Benefits:



Competitive salary + performance-based incentives. Opportunity to network with top brands and high-profile personalities. Exposure to creative brand integrations and premium lifestyle events. Fun, collaborative, and idea-friendly work environment.

Reporting To:

Head - Marketing & Partnerships

Job Type: Full-time

Pay: ?10,000.00 - ?20,000.00 per month

Benefits:

Commuter assistance
Application Question(s):

How many Events have you done? How Many Sponsors are in touch with you? How many exhibitors are in touch with you?
Education:

Higher Secondary(12th Pass) (Preferred)
Experience:

BTL: 1 year (Preferred) B2B Marketing: 1 year (Preferred) Event marketing: 1 year (Preferred)
Language:

English (Preferred)
Willingness to travel:

25% (Preferred)
Work Location: In person

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Job Detail

  • Job Id
    JD4040645
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    UP, IN, India
  • Education
    Not mentioned
  • Experience
    Year