Job Description

About Brillare:

Brillare is a home grown personal care brand founded by a renowned formulation scientist and led by a strong management team from Tier 1 institutions and advised by industry leaders from digital, e-commerce and FMCG space.

We are the first Zero Dilution brand in India with 100% natural, safe and cruelty-free products. Being one the fastest growing D2C brand, we have a strong presence across D2C website, 15 online marketplaces, exclusive brand outlets and premium salon chains. We are financially backed by Emami, 2500+ cr. leading FMCG Company.

We are an organization that values and nurtures dynamic, fast-paces, high-growth environments.

- Entrepreneurial spirit: We are imaginative, we take initiative, and we take ownership. We love challenges and learn from our mistakes faster to move forward together. Our unwavering focus is to provide our consumers with best in class products, always.

- Consumer Obsession: We are a growing team with ambitious goals and driven by only one principle - Consumer first. Nothing else. Nothing more.

- Collaborative environment: We are positive, open-minded, and value everyone\'s idea. No complex hierarchies or red tape, we work as one team and combine our collective strengths.

To discover more about us, please check out at https://www.brillare.co.in/

Job Title : Growth Marketing Manager

Reporting To : Chief Operating Officer

Location : Ahmedabad (Head Office)

Roles and responsibilities:

- Responsible for P&L for the assigned categories across online and offline channels and ensuring achievement of targets in terms of topline and contribution margin. Manage product returns and inventory mix for assigned categories.

- Collaborate with the marketing team to develop a comprehensive online and offline channel growth strategy for focused categories that aligns with the company\'s overall goals and objectives.

- Conduct market research to understand customer behavior, trends, and preferences to develop campaign strategies

- Develop Consumer x Category Understanding with thorough data analysis to map new-age consumer needs and translate it into the new product pipeline.

- Create, manage and experiment with new user acquisition campaigns to drive category education and engagement. Optimize campaigns based on performance data, A/B testing, and market trends to improve conversion rates and reduce customer acquisition costs.

- Create new product launch and growth plans across online and offline channels. Create a media plan for focus category growth across channels

Work with a cross functional team (R&G, Sales, Supply Chain, Finance) for category growth lever execution to support revenue goals. Coordinate operational planning to support forecasting for category growth.

- Collaborate with customer support teams to address customer feedback and issues, enhancing overall customer satisfaction.

- Utilize analytics tools to track campaign performance, user behavior, and KPIs; provide regular reports to key stakeholders.

Identify growth opportunities and areas for improvement based on data insights, and recommend actionable strategies.

Skills Required:

- Prior experience of 2-4 years in D2C marketing, with a strong track record of driving growth and revenue.

- Proficiency in digital marketing tools, analytics platforms, and data analysis.

- Strong understanding of SEO, SEM, social media advertising, email marketing, and other relevant digital marketing channels.

- Excellent communication skills and the ability to collaborate with cross-functional teams.

- Graduation + MBA from tier 1 institutes.

- Analytical Skills: should be able to analyze the overall business performance and craft meaningful sales/marketing innovations

- Strategic Skills: Excellent negotiation and selling skills Strong presentation skills, and ability to present and sell to both large and small audiences

- Technical Skills: MS Excel,

- Enthusiasm to learn new skills and effectively counter all probable hurdles/barriers and ensure appreciable performance in all KRA.

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