Job Description

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The Brand & Marketing Executive will be responsible for all branding, marketing, and social media activities within the company. This role requires a blend of creativity, strategic thinking, and hands-on execution to enhance our digital presence, drive brand awareness, and support sales activities. The executive will collaborate with various Branding agencies to ensure marketing strategies are executed.
Key Responsibilities:
Branding & Digital Marketing:

• Coordinate the design, development, and maintenance of the company website.
• Provide necessary content and plan social media campaigns for brand and product awareness, lead generation, and engagement.
• Prepare and execute strategies for digital presence using SEO, SEM, and Google Ads to optimize digital marketing efforts.
• Identify events, platforms, and activities for brand awareness and coordinate their execution.
• Create comprehensive digital marketing strategies aligned with overall business goals and target audience.
• Maintain website appearance by enforcing content standards and ensuring visual imagery aligns with branding.
• Monitor and analyze website traffic, implementing strategies to improve organic search visibility.
• Set budgets, target specific demographics, and monitor campaign performance. Prepare regular reports on key performance indicators (KPIs) and provide insights for improvement.

Sales Support:

• Attend and interact with visitors at the showroom or factory & showcase our range of products and assist clients with selection by providing relevant information if required.
• Provide detailed quotations to the Sales team as and when required.
• Travel to various brick stores to interact with the Branding team and provide support.

Social Media Management:

• Coordinate with the branding team to create engaging posts for Facebook, Instagram, and other platforms.
• Collaborate with creative agencies and vendors for the design and development of marketing collateral.
• Schedule posts and maintain digital marketing plans, including SEO and festive calendars.
• Analyze social media performance and adjust strategies based on what works and what doesn't.
• Develop and maintain a strong brand identity that resonates with our target audience.
• Stay updated on social media trends and utilize new tools and techniques.
• Use digital ads (Meta Ads and Google Ads) for campaigns, perform regular A/B testing, and manage email marketing campaigns.
• Update the company's product image and video database.
• Perform any other tasks assigned by management.

Skills and Attributes:

• Proficiency in content creation and various editing tools along with Excellent writing and communication skills.
• Strong organizational and planning abilities with a focus on execution.
• Creative mindset with the ability to generate engaging content and posts.
• Analytical skills to interpret data and adjust marketing strategies accordingly.
• Ability to maintain and update the company's digital assets, including product images and videos.
• Willingness to perform additional tasks as assigned by management.

Skills Required