Job Description

Job Overview:

Job Profile: Branding & Social Media Executive

Department: Marketing and Branding

:

The Brand & Marketing Executive will be responsible for all branding, marketing, and social

media activities within the company. This role requires a blend of creativity, strategic thinking,

and hands-on execution to enhance our digital presence, drive brand awareness, and support

sales activities. The executive will collaborate with various Branding agencies to ensure

marketing strategies are executed.

Key Responsibilities:

Branding & Digital Marketing:

Coordinate the design, development, and maintenance of the company website. Provide necessary content and plan social media campaigns for brand and product
awareness, lead generation, and engagement.

Prepare and execute strategies for digital presence using SEO, SEM, and Google Ads to
optimize digital marketing efforts.

Identify events, platforms, and activities for brand awareness and coordinate their
execution.

Create comprehensive digital marketing strategies aligned with overall business goals
and target audience.

Maintain website appearance by enforcing content standards and ensuring visual
imagery aligns with branding.

Monitor and analyze website traffic, implementing strategies to improve organic search
visibility.

Set budgets, target specific demographics, and monitor campaign performance. Prepare
regular reports on key performance indicators (KPIs) and provide insights for

improvement.

Sales Support:

Attend and interact with visitors at the showroom or factory & showcase our range of
products and assist clients with selection by providing relevant information if required.

Provide detailed quotations to the Sales team as and when required. Travel to various brick stores to interact with the Branding team and provide support.
Social Media Management:

Coordinate with the branding team to create engaging posts for Facebook, Instagram,
and other platforms.

Collaborate with creative agencies and vendors for the design and development of
marketing collateral.

Schedule posts and maintain digital marketing plans, including SEO and festive
calendars.

Analyze social media performance and adjust strategies based on what works and what
doesn't.

Develop and maintain a strong brand identity that resonates with our target audience. Stay updated on social media trends and utilize new tools and techniques. Use digital ads (Meta Ads and Google Ads) for campaigns, perform regular A/B testing,
and manage email marketing campaigns.

Update the company's product image and video database. Perform any other tasks assigned by management.
Qualifications & Skills:

Education & Experience:

Master's degree in Marketing, Business Administration, Communications, or a related
field is preferred.

Minimum of 0-3 year of experience in social media marketing or digital marketing. Experience with Meta Ads, Google Ads, and analytics platforms.
Skills and Attributes:

Proficiency in content creation and various editing tools along with Excellent writing and
communication skills.

Strong organizational and planning abilities with a focus on execution. Creative mindset with the ability to generate engaging content and posts. Analytical skills to interpret data and adjust marketing strategies accordingly. Ability to maintain and update the company's digital assets, including product images
and videos.

Willingness to perform additional tasks as assigned by management.
Hemangini

Contact number- 7405270366

Email id- r9@tercp.com

Job Types: Full-time, Permanent

Pay: ?300,000.00 - ?400,000.00 per year

Work Location: In person