Develop and implement branding strategies to strengthen PSK Group's market presence in the steel and cement sectors.
Ensure alignment of all branding activities with the company's business objectives and values.
Brand Identity & Communication
Maintain and enhance the corporate brand identity across all marketing materials and communication channels.
Ensure consistent messaging, tone, and visual presentation in all internal and external communications.
Marketing & Promotion
Plan and execute marketing campaigns, product launches, and promotional activities to increase brand awareness.
Collaborate with sales and product teams to support business growth through targeted brand initiatives.
Digital & Media Management
Manage digital presence including website, social media platforms, and online advertising.
Work with creative agencies to produce impactful digital and print content.
Market Research & Analysis
Conduct market and competitor analysis to identify trends, customer insights, and branding opportunities.
Monitor brand performance and provide regular reports and recommendations to management.
Events & Corporate Branding
Oversee branding and communication for trade shows, exhibitions, and corporate events.
Ensure brand consistency in signage, packaging, and promotional materials.
Stakeholder Engagement
Build and maintain relationships with distributors, partners, and industry stakeholders to strengthen brand positioning.
Support internal branding initiatives to enhance employee engagement and corporate culture.
Job Types: Full-time, Permanent
Pay: ₹18,392.20 - ₹68,319.13 per month
Benefits:
Cell phone reimbursement
Health insurance
Paid sick time
Work Location: In person
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